Google Tag Manager - A Must for Managing Tracking Pixels
April 26, 2018

Google Tag Manager - A Must for Managing Tracking Pixels

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Tag Manager

We use Google Tag Manager at our company to help combine our various tracking and analytics scripts in one single place. We can control when each script fires through Google Tag Manager as well as easily add, update and remove additional tracking pixels. This makes updates simple and does not have to involve a developer.
  • Tag Manager is a Google product, so works well with other Google Products.
  • Tag Manager has a large user base and features a wide collection of knowledge in the documentation.
  • Tag Manager can be configured to fire on all pages, some pages or no pages, depending on your needs.
  • Tag Manager is simple to learn and use.
  • Tag Manager is required to be installed in two parts: one in your opening Head tag and once again below the footer .
  • It can be simple to add several extra scripts and lose track of which scripts are important and which can be removed.
  • Tag Manager has had a positive impact on our business by allowing us to manage our tags easier.
  • Tag Manager is housed on a CDN, therefore it loads quickly.
  • Tag Manager is free to use.
Google Tag Manager is free, which is the most important aspect of our business. The other tools work well, however, have heavy fees associated with their use.
Google Tag Manager is best suited for managing several tracking scripts in one place. You can give each tracking pixel a unique name and add it to any site you manage. Google has made adding/removing and testing tracking pixels simple and require configuration. .

Google Tag Manager Feature Ratings

Tag library
9
Tag variable mapping
9
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
Not Rated
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Event tracking
10
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
10
Automated error checking
Not Rated
Role-based user permissions
10

Using Google Tag Manager

3 - The primary users of Tag Manager in our company are developers and marketing directors. The developers implement the tracking pixels and when/where they should be triggered based on the marketing director's input. The developers then add the Tag Manager scripts in the header of our websites.
3 - The developers are the primary users of Google Tag Manager on a daily basis. They set up new instances of Tag Manager, verify the scripts are working properly and diagnose any troubles that may arise. Google has provided simple, easy-to-understand instructions for adding the tags to the header of a website. It requires basic knowledge of HTML and the use of FTP.
  • We use Tag Manager to manage all our tracking pixels in a single place.
  • Tag Manager helps us more accurately capture traffic data to our websites.
  • It enables us to easily add additional Google products for A/B testing, Analytics, Surveys, etc.
  • When we started performing A/B Testing, setting up those experiments in Google Optimize and adding the tracking scripts to Tag Manager took minimal time and effort.
  • Diagnosing whether or not tracking scripts are firing is extremely easy. A vendor suspected a tracking pixel was being fired twice, however, we were able to prove it was being called only once.
  • As more of our developers become Google Certified, we hope to expand our uses and tie in more Google products.
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.

Using Google Tag Manager

Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Tag Manager works like other Google products, so there's a consistent feel to using Tag Manager.
  • Adding and modifying new tracking pixels is as easy as adding a new name, pasting in the code and saving/publishing the changes.
  • Anyone can view which pixels are firing on pages at a quick glance.
  • All changes are stored and documented, similar to version control systems.
  • At times, finding select options can be difficult.
  • Only one Tag Manager script can be viewed at a time. This makes setting up a duplicate script difficult.