Close CRM vs. Cognism

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Close CRM
Score 8.1 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$19
per month includes 1 user
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Pricing
Close CRMCognism
Editions & Modules
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
No answers on this topic
Offerings
Pricing Offerings
Close CRMCognism
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.
More Pricing Information
Community Pulse
Close CRMCognism
Features
Close CRMCognism
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Close CRM
8.9
8 Ratings
13% above category average
Cognism
-
Ratings
Customer data management / contact management8.08 Ratings00 Ratings
Workflow management7.78 Ratings00 Ratings
Territory management8.01 Ratings00 Ratings
Opportunity management10.06 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.38 Ratings00 Ratings
Contract management10.01 Ratings00 Ratings
Interaction tracking8.38 Ratings00 Ratings
Channel / partner relationship management9.73 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Close CRM
8.5
6 Ratings
10% above category average
Cognism
-
Ratings
Case management8.03 Ratings00 Ratings
Call center management7.45 Ratings00 Ratings
Help desk management10.02 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Close CRM
9.0
6 Ratings
15% above category average
Cognism
-
Ratings
Lead management8.76 Ratings00 Ratings
Email marketing9.35 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Close CRM
7.9
6 Ratings
3% above category average
Cognism
-
Ratings
Task management8.35 Ratings00 Ratings
Billing and invoicing management10.01 Ratings00 Ratings
Reporting5.45 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Close CRM
7.5
6 Ratings
3% below category average
Cognism
-
Ratings
Forecasting10.01 Ratings00 Ratings
Pipeline visualization8.06 Ratings00 Ratings
Customizable reports4.44 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Close CRM
8.6
8 Ratings
11% above category average
Cognism
-
Ratings
Custom fields10.07 Ratings00 Ratings
Custom objects10.02 Ratings00 Ratings
Scripting environment8.03 Ratings00 Ratings
API for custom integration6.47 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Close CRM
8.0
8 Ratings
5% below category average
Cognism
-
Ratings
Single sign-on capability8.03 Ratings00 Ratings
Role-based user permissions8.06 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Close CRM
10.0
1 Ratings
29% above category average
Cognism
-
Ratings
Social data10.01 Ratings00 Ratings
Social engagement10.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Close CRM
6.4
4 Ratings
16% below category average
Cognism
-
Ratings
Marketing automation6.44 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Close CRM
10.0
1 Ratings
27% above category average
Cognism
-
Ratings
Mobile access10.01 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Close CRM
-
Ratings
Cognism
8.5
4 Ratings
9% above category average
Advanced search00 Ratings8.84 Ratings
Identification of new leads00 Ratings8.04 Ratings
List quality00 Ratings8.34 Ratings
List upload/download00 Ratings9.34 Ratings
Ideal customer targeting00 Ratings8.04 Ratings
Load time/data access00 Ratings9.04 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Close CRM
-
Ratings
Cognism
7.8
4 Ratings
0% above category average
Contact information00 Ratings8.04 Ratings
Company information00 Ratings7.84 Ratings
Industry information00 Ratings7.84 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Close CRM
-
Ratings
Cognism
8.4
4 Ratings
12% above category average
Lead qualification process00 Ratings7.84 Ratings
Smart lists and recommendations00 Ratings7.84 Ratings
Salesforce integration00 Ratings9.73 Ratings
Company/business profiles00 Ratings8.04 Ratings
Alerts and reminders00 Ratings9.33 Ratings
Data hygiene00 Ratings8.33 Ratings
Automatic data refresh00 Ratings7.84 Ratings
Tags00 Ratings7.84 Ratings
Filters and segmentation00 Ratings9.34 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Close CRM
-
Ratings
Cognism
9.5
2 Ratings
24% above category average
Sales email templates00 Ratings10.02 Ratings
Append emails to records00 Ratings9.02 Ratings
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User Ratings
Close CRMCognism
Likelihood to Recommend
9.3
(8 ratings)
9.5
(6 ratings)
Usability
8.7
(3 ratings)
8.8
(4 ratings)
Support Rating
9.3
(3 ratings)
-
(0 ratings)
User Testimonials
Close CRMCognism
Likelihood to Recommend
Close
Excellent software to increase sales and follow up with existing and new customers. Email and SMS handling are really easy for the sales team, managing leads is really great, and Close merges duplicate leads to help our Data Leads avoid repetitive and unnecessary calls. As mentioned in some comments before, must improve in reports, Close is not appropriate to handle or track agents' hours making it necessary to implement additional software to cover this area.
Read full review
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
Read full review
Pros
Close
  • Email sequences. Create and send a sequence of emails until the sequence finishes or the contact replies to your email. You can also pause the sequence manually.
  • Email sync. Syncs in real time with your email account, which is huge.
  • Zapier integration. We've automated a lot of our pipeline management through the Zapier integration. This saves us soooo much time.
Read full review
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
Cons
Close
  • Make it so one can set the time at which the emails go out.
  • Make it easier to set up my workflow.
Read full review
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
Read full review
Usability
Close
It's my favorite CRM to recommend to sales organizations. Robust Telephony options including a Power Dialer, SMS, and Voice Drop, are completely integrated into the CRM. The kicker is you can have "Unlimited" contacts where many platforms charge based on the number of users. This can make a huge difference in monthly billing.
Read full review
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
Read full review
Support Rating
Close
I haven't really had the need to use their support, but the only time I had an issue with the platform, the Close team was very attentive and responded in a short span of time. Also they take minimal time to solve issues. The only con here is there is no way to reach out to them apart from email.
Read full review
Cognism
No answers on this topic
Alternatives Considered
Close
Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable and though it worked, we spend a lot of time managing it. Close was able to solve all our issues and save us hours per week in admin work.
Read full review
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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Return on Investment
Close
  • Positive - It's much easier now with Close.io to make sure that no deal falls through the cracks. Therefore helping us recover lost revenue.
Read full review
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
Read full review
ScreenShots

Close CRM Screenshots

Screenshot of Close's Inbox, which keeps sales team's emails, calls, and follow-ups in one unified view, so nothing slips through the cracks and every lead gets the attention it deserves.Screenshot of Close's Sales Pipeline, which offers a visual overview of every deal in progress, so your team can track opportunities, forecast revenue, and stay focused on moving deals forward.Screenshot of Close's Predictive Dialer. This automatically connects sales reps to live answers back-to-back, eliminating manual dialing and maximizing talk time to reach more prospects in less time.Screenshot of Close's Lead Profiles, which gives team a complete, centralized view of every contact, communication, and activity.Screenshot of Close's Smart Views, which prioritize leads with dynamic, customizable filters that keep sales teams focused.Screenshot of Close's Workflows, which automate repetitive sales tasks and follow-up sequences.