Cognism vs. LeadFuze

Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.

Incentivized

I give Lead Fuze an excellent rating because the double-checking feature for email addresses makes it so you don't have to purchase additional software and you don't have to worry about emails bouncing back from old, wrong emails like some other lead scrapers do. You can scrape 1000 quality leads in about 1 day and feed them directly into your cold emailing software like High Level, Woodpecker, Active Campaign, etc.

• They give us a headsup if the phone number is direct, mobile, or HQ
• They advise us if the email is verified - that reduces our bounce rate.
• They also advise us if our prospect's number is in the DNC list

Incentivized

• I really like the 'no nonsense' interface and simplicity of LeadFuse. As a digital marketing agency, I also really like the AdWords budget filter... This is great! I can target prospects who are already spending at least 'X' amount of money on paid ads, so I have a basic idea of their budget before I even approach them. This avoids the 'what's your budget' question evasiveness that prospects often give. I can tell them I already know how much they are spending on PPC and cut through the BS.
• I also like the 'technology used' filter. Since we work primarily with Wordpress, I can target prospects NOT using WordPress and pitch web design in a more meaningful way. Or, conversely, I can target ONLY companies using WordPress.
• Finally, I like the semi-automation feature. I can have FuseBot pull down 100 new leads based on my criteria every Monday and, before I dump them into my automated email outreach/nurture campaign, I can glance over them and make sure the all look ok (admittedly, sometimes there are some weird strays in the results that are not in the geography or industry I'm looking for, so I can skip those).

Incentivized

• The mobile number quality needs to improve as the connect rate is lower
• It should also add sub industries to contract the list and find ICP
• The AI assistant is not ideal

Incentivized

• LeadFuze could use more leads in other countries, we service Canada and find it not as robust as the US options
• While a large %, we do find invalid lead data when we run them through verification
• When contacts leave jobs or change positions, it's not always updated

Incentivized

Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building

Incentivized

LeadFuze is super easy to get going and start to work with. There are videos to walk you through it but all you have to do is fill out the form that tells the system what kind of leads you're looking for and you're good to go - it does the rest of the work for you!

Incentivized

Very poor again. I booked 3 demonstrations with them, the first failed to support due to tech issues, the second one failed to arrive for the meeting, as did the third meeting arranged. I had difficulty trying to find anywhere to engage online with them, so the customer experience is very low down in my opinion.

Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder

Incentivized

LeadFuze has more filters than other software I've been using such as FindThatLead and Snovio and that gives me the chance to drill down even further into specific niches. Also, the system is really more user friendly and simple to use even more than other software I used in the past.

• The bounce rate is lower now by 50%
• The lead quality is improved by 20%
• We need all in one platform so we dont have to navigate between bundle of tools

Incentivized

• We have been able to reduce PPC spend and spend a fraction of that with LeadFuze. We are producing leads and a reasonable percentage is converting into orders and long term clients. Can't beat that.
• We now spend less time chasing and generating leads. LeadFuze does all the heavy lifting and we have more time to build the business.
• We have obtained several larger, long term clients from being able to get in front of them due to LeadFuze. LeadFuze helps us make that initial contact....the rest is up to us. That is the way it should be and the way I like it.