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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    LeadGenius

    Score2.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape. Key Features: Bespoke Data at Scale: Customized data sets that match specific market needs, enabling targeted campaigns and strategic decisions. Global Reach: Access to over 40 million…

    $20,400

    per year

    Pricing
    CognismLeadGenius
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismLeadGenius
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—LeadGenius Offers Both US and Global Data Packages for Marketing and Sales teams of almost every size.
    More Pricing Information
    Community Pulse
    CognismLeadGenius
    Considered Both Products
    Cognism
    No answer on this topic
    LeadGenius
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismLeadGenius
    Prospecting
    Comparison of Prospecting features of Cognism and LeadGenius
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    LeadGenius
    7.5
    1 Ratings
    3% below category average
    Advanced search8.74 Ratings3.01 Ratings
    Identification of new leads8.04 Ratings10.01 Ratings
    List quality8.24 Ratings9.01 Ratings
    List upload/download9.34 Ratings10.01 Ratings
    Ideal customer targeting8.04 Ratings7.01 Ratings
    Load time/data access9.04 Ratings6.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and LeadGenius
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    LeadGenius
    8.0
    1 Ratings
    3% above category average
    Contact information8.04 Ratings8.01 Ratings
    Company information7.74 Ratings8.01 Ratings
    Industry information7.74 Ratings8.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and LeadGenius
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    LeadGenius
    9.7
    1 Ratings
    26% above category average
    Lead qualification process7.74 Ratings10.01 Ratings
    Smart lists and recommendations7.74 Ratings10.01 Ratings
    Salesforce integration9.73 Ratings10.01 Ratings
    Company/business profiles8.04 Ratings10.01 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings9.01 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings9.01 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and LeadGenius
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    LeadGenius
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismLeadGenius
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismLeadGenius
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.0
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CognismLeadGenius
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    LeadGenius
    LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    LeadGenius
    • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
    • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    LeadGenius
    • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    LeadGenius
    Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    LeadGenius
    • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.
    Incentivized
    Read full review
    ScreenShots

    LeadGenius Screenshots

    Screenshot of LeadGenius Dashboard and Campaign CreatorScreenshot of Analytics Dashboard displaying data delivered, Enrichment Rates, and Credit UsageScreenshot of Active Campaigns SummaryScreenshot of Integrations and API Settings