Cognism vs. MixRank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
Pricing
CognismMixRank
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismMixRank
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismMixRank
Features
CognismMixRank
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
10% above category average
MixRank
6.9
2 Ratings
11% below category average
Advanced search8.84 Ratings7.52 Ratings
Identification of new leads8.04 Ratings5.52 Ratings
List quality8.34 Ratings6.52 Ratings
List upload/download9.34 Ratings7.52 Ratings
Ideal customer targeting8.04 Ratings7.02 Ratings
Load time/data access9.04 Ratings7.52 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
1% above category average
MixRank
5.8
2 Ratings
29% below category average
Contact information8.04 Ratings6.02 Ratings
Company information7.84 Ratings5.02 Ratings
Industry information7.84 Ratings6.52 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
MixRank
6.3
2 Ratings
17% below category average
Lead qualification process7.74 Ratings6.02 Ratings
Smart lists and recommendations7.84 Ratings6.52 Ratings
Salesforce integration9.73 Ratings5.02 Ratings
Company/business profiles8.04 Ratings5.52 Ratings
Alerts and reminders9.33 Ratings8.52 Ratings
Data hygiene8.33 Ratings5.52 Ratings
Automatic data refresh7.74 Ratings6.52 Ratings
Tags7.84 Ratings6.52 Ratings
Filters and segmentation9.34 Ratings6.52 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
25% above category average
MixRank
-
Ratings
Sales email templates10.02 Ratings00 Ratings
Append emails to records9.02 Ratings00 Ratings
Best Alternatives
CognismMixRank
Small Businesses
UpLead
UpLead
Score 9.4 out of 10
UpLead
UpLead
Score 9.4 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismMixRank
Likelihood to Recommend
9.5
(6 ratings)
6.5
(2 ratings)
Usability
8.8
(4 ratings)
-
(0 ratings)
User Testimonials
CognismMixRank
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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MixRank
If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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MixRank
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Read full review
Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
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MixRank
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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MixRank
No answers on this topic
Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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MixRank
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
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Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
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MixRank
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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ScreenShots