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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Showpad eOS®

    Score7.9 out of 10
    N/AShowpad is an Enablement Operating System (eOS™) that aligns sales and marketing teams around high-impact buyer interactions while generating the insights needed to continuously improve conversion rates.N/A
    Pricing
    CognismShowpad eOS®
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismShowpad eOS®
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—There is also an Ultimate package available. Pricing for Ultimate is available by custom quote only. Contact Showpad for Ultimate pricing.
    More Pricing Information
    Community Pulse
    CognismShowpad eOS®
    Considered Both Products
    Cognism
    No answer on this topic
    Bigtincan
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    85%
    Would buy again
    11 Answers
    Delivers good value for the price
    No answers on this topic
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    85%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    71%
    Implementation went as expected
    5 Answers
    Features
    CognismShowpad eOS®
    Prospecting
    Comparison of Prospecting features of Cognism and Showpad eOS®
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Showpad eOS®
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Showpad eOS®
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Showpad eOS®
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Showpad eOS®
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Showpad eOS®
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Showpad eOS®
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Showpad eOS®
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismShowpad eOS®
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Paperflite
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Scratchpad
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismShowpad eOS®
    Likelihood to Recommend
    9.5
    (6 ratings)
    8.4
    (16 ratings)
    Usability
    8.7
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (3 ratings)
    User Testimonials
    CognismShowpad eOS®
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Bigtincan
    Any person who is interested in understanding the level of engagement from a client needs Showpad. It is a must-have software if you have people within your organization that are customer-facing. If your role is primarily communicating with employees within your own organization, then this software might not be as useful to you. For those in sales, account management, or who needs to know if your recipient has seen your emails/content, this is a useful tool.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Bigtincan
    • User-Friendly. The ability to easily customize to fit your needs
    • Delivering content easily and quickly, reducing cost for print, and out of date information
    • Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
    • Offline Use. The ability to be able to view content offline
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Bigtincan
    • Version control is an issue. Would be nice to go back to previous versions of a file.
    • The in-app viewing experience feels a little rigid. Prefer to download the files before viewing.
    • The main landing page is a little more cluttered than I would like.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Bigtincan
    No answers on this topic
    Support Rating
    Cognism
    No answers on this topic
    Bigtincan
    I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Bigtincan
    The only option our company used was cloud-based file-sharing services (Box, Dropbox, etc) and emails like Outlook or Gmail. Both options make it hard for version control and for ease of navigation. Generally, end-users had an easier time finding content on Showpad.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Bigtincan
    • It has improved sales reps in becoming audible ready on different topics via lots of practice via LearnCore.
    • It has made the job more interesting by employing competitions.
    • It has made our reps more polished and client facing out in the field and has reduced ramp up time on new hires.
    Incentivized
    Read full review
    ScreenShots

    Showpad eOS® Screenshots

    Screenshot of Content relevant to an opportunity, recommended by marketing and machine learning.Screenshot of A secure branded environment, used to share content and collaborate with buyers and colleagues.Screenshot of Showpad analytics, that support content decisions based on measured performance, and helps users coach their sales teams on best practices.