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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Tracxn

    Score8.3 out of 10
    N/ATracxn is a private market data platforms which tracks companies across the globe. It scans data to help customers perform market research on the startup ecosystem, find deals matching their mandate, perform company due diligence, In-depth tracking of funding rounds, company news, and tracking of emerging themes across industries and markets. Tracxn states its clientele includes Venture capitalists (VC), Private Equity Funds (PE), Merger & Acquisition (M&A), and Innovation teams ofโ€ฆN/A
    Pricing
    CognismTracxn
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismTracxn
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Detailsโ€”Tracxn provides on-demand pricing solutions designed to align with specific project requirements and business goals.
    More Pricing Information
    Community Pulse
    CognismTracxn
    Considered Both Products
    Cognism
    No answer on this topic
    Tracxn Technologies Ltd.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismTracxn
    Prospecting
    Comparison of Prospecting features of Cognism and Tracxn
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Tracxn
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.24 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Tracxn
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Tracxn
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Tracxn
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Tracxn
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.24 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Tracxn
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Tracxn
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismTracxn
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismTracxn
    Likelihood to Recommend
    9.5
    (6 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CognismTracxn
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Tracxn Technologies Ltd.
    Well suited: - Good for scouting targets for clients, based on their industry preferences, maturity level, and investor profile preference - Helped in buy-side due diligence. Less appropriate - Lacking in terms of readily available insights, with sector reports published in-house being extremely shallow and hence not much of value addition.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Tracxn Technologies Ltd.
    • Data management
    • User friendly
    • User centric
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Tracxn Technologies Ltd.
    • For some companies the data is not updated to the date.
    • As compared to CrunchBase the data is not up to the mark.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    Tracxn Technologies Ltd.
    Based on the use case, it justifies the ROI.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Tracxn Technologies Ltd.
    The software is easy to use, the team's support is good, and it provides a solid database. The only issue is that the Tracxn team updates the data every year, so getting a database of new-age startups is a bit difficult.
    Incentivized
    Read full review
    Performance
    Cognism
    No answers on this topic
    Tracxn Technologies Ltd.
    Yes pages do load quickly, even dowloading the data works very smooth, extracting databases is very quick with the system, so far we've not integrated this with any other software
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Tracxn Technologies Ltd.
    We get a timely response from the support team, which is very helpful.
    Incentivized
    Read full review
    Implementation Rating
    Cognism
    No answers on this topic
    Tracxn Technologies Ltd.
    The implementation is very easy, Just have to provide the basic information, along with the required company details and the software starts
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Tracxn Technologies Ltd.
    Tracxn lacks the comprehensiveness of a CBInsights but makes up for some of it by keeping a much lower price. However, it is still more expensive compared to some of the other similar databases in the marketplace (e.g. Crunchbase, DealRoom). Hence, it needs to work on its pricing or improve in certain areas (e.g. sector reports) to justify that price.
    Incentivized
    Read full review
    Scalability
    Cognism
    No answers on this topic
    Tracxn Technologies Ltd.
    The scalability of the software is on point, it's providing a solution in a single place for all of our requirement to function easily
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Tracxn Technologies Ltd.
    • Benefits customers
    • Time securing program
    • Data quick to be found
    Incentivized
    Read full review
    ScreenShots

    Tracxn Screenshots

    Screenshot of Tracxn OfferingsScreenshot of TaxonomyScreenshot of Company DBScreenshot of Investment TrendsScreenshot of Live Deals