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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Venngage

    Score10 out of 10
    Small Businesses (1-50 employees)
    Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.

    $19

    per month per user

    Pricing
    CognismVenngage
    Editions & Modules
    No answers on this topic
    Premium
    $19
    per month per user
    Business
    $49
    per month per user
    Enterprise
    starting at $499
    per month 10+ seats (billed yearly)
    Offerings
    Pricing Offerings
    CognismVenngage
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—50% discount for Premium and Business plans for annual pricing.
    More Pricing Information
    Community Pulse
    CognismVenngage
    Considered Both Products
    Cognism
    No answer on this topic
    Venngage
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    67%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Features
    CognismVenngage
    Prospecting
    Comparison of Prospecting features of Cognism and Venngage
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Venngage
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Venngage
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Venngage
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Venngage
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Venngage
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Venngage
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Venngage
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismVenngage
    Small Businesses
    Owler
    Score9.7 out of 10
    GIMP
    Score8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Adobe Illustrator
    Score9.4 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Adobe PhotoShop
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismVenngage
    Likelihood to Recommend
    9.5
    (6 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.5
    (2 ratings)
    Data Sources
    -
    (0 ratings)
    1.4
    (2 ratings)
    User Testimonials
    CognismVenngage
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Venngage
    I find it great for personal use especially when you are a visual person. As an assistant that needs a lot of organizing, it's wonderful. It helped me a lot and I usually don't require a lot of features. I also find it great for accessibility stuff, I respect that since I have a relative who has special needs. I didn't really need that specifically, but it's nice to know it was considered.
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Venngage
    • Extremely user-friendly: simple, easy-to-follow interface really made ramping up on the offering incredibly fast and painless.
    • Variety of templates: Venngage has a HUGE assortment of templates ranging from corporate reports and business decks to more visually-engaging, "fun" content such as infographics, awesome charts, and highly customizable social graphics.
    • Brand-alignment: we really appreciated the opportunity to tee up our brand guidelines and have those remain on the back-end and let us apply our style guide to multiple templates instantaneously.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Venngage
    • It's hard to lock graphics into place in Venngage once you create something.
    • Layering is next to impossible. The feature is there but is very difficult to use and most times the user is better off copying the object over instead
    • Unless you have a business account (we have a professional account- middle grade) you cannot sort and organize your infographics. This is messy and cumbersome to go through and the price difference between professional and business grade accounts was quite large.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    Venngage
    I use Venngage for a new project 1-2 times per week... I could not see using another program at this point.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Venngage
    I find it very user friendly, straight to the point, and the minor issues I found wasn't really impacting on my role. So I think it would depend? but personally I find it perfect for me. There were lots of templates I could use, and they were very open to feedback and customer service was very accommodating.
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Venngage
    I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Venngage
    We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Venngage
    • It was frustrating to be required to purchase a full month, not be able to download into PowerPoint and edit, and not be given a refund.
    Read full review
    ScreenShots