Commanders Act Enterprise Tag Manager vs. Crownpeak Digital Accessibility and Quality

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.

Incentivized

DQM deals with quality assurance across most areas of website content and customer experience; including content quality, brand updates, product detail and SEO effectiveness (including broken links, H-tags etc.). It does overlap with some of the other custom tools we already use in areas such as SEO quality and effectiveness. The advantage it gives however, is bringing all the factors listed above into a single tool and dashboard, making the process of highlighting, reporting and addressing all the website factors that affect customer experience and business effectiveness into a single space. DQM is also useful for isolating single business and Customer Experience (CX) issues for our clients using the 'custom checkpoint' tools. For example, our most recent custom usage has been in the management of diversity and inclusion language and terminology across a global web estate, to ensure consistency of language and approach across an ecosystem of websites managed by distributed teams.

• Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
• Defining the perimeters and constraints where the pixels need to be fired is a breeze.
• Deploying the container and keeping track of all the modification is very well done.
• The configuration of the deduplication rule is pretty flexible.

Incentivized

• DQM does a great job at identifying code that doesn't meet WCAG guidelines.
• DQM has nice reporting tools and it is easy to deliver the results to non-IT employees.
• The Page Checker tool is very helpful for real-time scanning. This makes it possible to make sure fixes work before the next main scan.

Incentivized

• Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
• Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
• Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.

Incentivized

• It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
• There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
• Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
• It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.

Incentivized

We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak

Incentivized

It doesn't take a lot of training to get people up to speed with Crownpeak Digital Quality Management (DQM), meaning the time can be spent fixing issues rather than asking questions and muddling through! For any issues we have encountered, the support team [has] been really quick at responding and assisting us.

Incentivized

Haven't had issues accessing the dashboard when needed.

No issues with speed and performance

DQM support teams are responsive and knowledgeable, and will spend time working directly with client and agency teams to ensure the best outcomes are achieved. I can't fault the level of input and engagement from Crownpeak support teams across the board.

Product is straight-forward but the training was helpful and beneficial

The initial process is not clear but after the first cookie banner all others are faster to implement.

Incentivized

Having worked on hundreds of accessibility projects across many types and sizes of organizations, my recommendation is that Crownpeak DQM is the most effective automated accessibility testing tool for achieving the end goals of:

1. Getting teams to successfully complete their remediation
2. Understanding where an automated tool has limits and manual testing is required
3. Meeting the WCAG guidelines
4. Prioritizing issues that are the highest risk so it's clear what to address first
5. Considering an organization's existing brand and visual identity
6. Doesn't provide a false sense of security like other tools

Incentivized

haven't had issues accessing when needed.

• It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
• It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
• It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.

Incentivized

• Page rankings improved, though this was one of many tactics aimed at improving that measure.
• Ability to add in fixes into existing change management processes by provided structured error reporting.
• Dashboards relevant to different teams so errors could be prioritized differently.

Incentivized