Compendium (discontinued) vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Compendium (discontinued)
Score 9.9 out of 10
N/A
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.N/A
smartocto
Score 7.5 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
Compendium (discontinued)smartocto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)smartocto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Compendium (discontinued)smartocto
Features
Compendium (discontinued)smartocto
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
6 Ratings
9% below category average
smartocto
-
Ratings
Ideation6.36 Ratings00 Ratings
Approval workflows9.16 Ratings00 Ratings
Content collaboration7.66 Ratings00 Ratings
Content calendar7.56 Ratings00 Ratings
Network for content licensing/production5.54 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
18% below category average
smartocto
-
Ratings
Content hub6.56 Ratings00 Ratings
Forms / Gated content6.14 Ratings00 Ratings
Embedded CTAs7.15 Ratings00 Ratings
Content distribution7.25 Ratings00 Ratings
Content promotion6.14 Ratings00 Ratings
Content automation6.75 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
12% below category average
smartocto
-
Ratings
Audience profiling and targeting6.15 Ratings00 Ratings
Closed-loop tracking and reporting6.14 Ratings00 Ratings
Content performance analytics8.26 Ratings00 Ratings
Campaign optimization dashboard6.45 Ratings00 Ratings
Competitive analytics6.35 Ratings00 Ratings
Best Alternatives
Compendium (discontinued)smartocto
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10

No answers on this topic

Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10

No answers on this topic

Enterprises
Conductor
Conductor
Score 9.2 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Compendium (discontinued)smartocto
Likelihood to Recommend
6.3
(6 ratings)
7.4
(9 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
9.1
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Compendium (discontinued)smartocto
Likelihood to Recommend
Discontinued Products
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
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smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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Pros
Discontinued Products
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
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smartocto
  • Provides detailed stats on overall blog performance
  • Shows which blog topics resonate with readers
  • Measures individual blogs against key performance metrics
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Cons
Discontinued Products
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
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smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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Likelihood to Renew
Discontinued Products
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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smartocto
No answers on this topic
Usability
Discontinued Products
It has never been down since we have used this software.
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smartocto
smartocto is a very user-friendly tool, with a smart & clean interface.
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Support Rating
Discontinued Products
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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smartocto
No answers on this topic
Implementation Rating
Discontinued Products
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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smartocto
No answers on this topic
Alternatives Considered
Discontinued Products
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
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Return on Investment
Discontinued Products
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
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smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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ScreenShots

Compendium (discontinued) Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts