Comscore Ad Metrix vs. TapClicks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
TapClicks
Score 9.2 out of 10
N/A
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…N/A
Pricing
Comscore Ad MetrixTapClicks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixTapClicks
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
More Pricing Information
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User Ratings
Comscore Ad MetrixTapClicks
Likelihood to Recommend
7.0
(4 ratings)
9.2
(27 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
8.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
Comscore Ad MetrixTapClicks
Likelihood to Recommend
Comscore
Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
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TapClicks
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
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Pros
Comscore
  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
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TapClicks
  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
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Cons
Comscore
  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
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TapClicks
  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
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Likelihood to Renew
Comscore
No answers on this topic
TapClicks
TapClicks is a must have for our agency clients
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Usability
Comscore
No answers on this topic
TapClicks
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
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Support Rating
Comscore
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
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TapClicks
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
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Alternatives Considered
Comscore
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
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TapClicks
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
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Return on Investment
Comscore
  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
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TapClicks
  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time
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ScreenShots

TapClicks Screenshots

Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities