Conga Advantage CPQ vs. ServiceNow IT Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga Advantage CPQ
Score 8.8 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting…
$35
per month per user
ServiceNow IT Service Management
Score 8.2 out of 10
N/A
Built on the ServiceNow Now Platform, the IT Service Management bundle provides an agent workspace with knowledge management, and modules supporting issue tracking and problem resolution, change, release and configuration management.N/A
Pricing
Conga Advantage CPQServiceNow IT Service Management
Editions & Modules
No answers on this topic
ITSM Standard
Custom Quote
ITSM Pro
Custom Quote
ITSM Enterprise
Custom Quote
Offerings
Pricing Offerings
Conga Advantage CPQServiceNow IT Service Management
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsITSM Pro and ITSM Enterprise also are available with optional "Plus" add-ons. These include AI Agents, an AI Agent Studio, and other features that augment the capabilities of the platform using AI Virtual Agents to automate tasks.
More Pricing Information
Community Pulse
Conga Advantage CPQServiceNow IT Service Management
Features
Conga Advantage CPQServiceNow IT Service Management
CPQ
Comparison of CPQ features of Product A and Product B
Conga Advantage CPQ
8.0
63 Ratings
10% below category average
ServiceNow IT Service Management
-
Ratings
Quote sharing/sending8.458 Ratings00 Ratings
Product configuration8.758 Ratings00 Ratings
Configuration options8.458 Ratings00 Ratings
Pricing rules8.058 Ratings00 Ratings
Price adjustment8.659 Ratings00 Ratings
Purchase history and open contracts6.847 Ratings00 Ratings
Guided selling/Sales portal7.444 Ratings00 Ratings
CPQ reporting & analytics6.052 Ratings00 Ratings
CPQ-CRM integration8.755 Ratings00 Ratings
Attachments to quotes8.753 Ratings00 Ratings
Order capturing8.129 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Conga Advantage CPQ
-
Ratings
ServiceNow IT Service Management
8.4
80 Ratings
2% above category average
Organize and prioritize service tickets00 Ratings9.179 Ratings
Expert directory00 Ratings8.062 Ratings
Service restoration00 Ratings8.265 Ratings
Self-service tools00 Ratings8.377 Ratings
Subscription-based notifications00 Ratings8.474 Ratings
ITSM collaboration and documentation00 Ratings8.371 Ratings
ITSM reports and dashboards00 Ratings8.474 Ratings
ITSM asset management
Comparison of ITSM asset management features of Product A and Product B
Conga Advantage CPQ
-
Ratings
ServiceNow IT Service Management
8.2
72 Ratings
1% below category average
Configuration mangement00 Ratings8.171 Ratings
Asset management dashboard00 Ratings8.370 Ratings
Policy and contract enforcement00 Ratings8.362 Ratings
Change management
Comparison of Change management features of Product A and Product B
Conga Advantage CPQ
-
Ratings
ServiceNow IT Service Management
8.7
73 Ratings
1% above category average
Change requests repository00 Ratings8.573 Ratings
Change calendar00 Ratings8.767 Ratings
Service-level management00 Ratings8.769 Ratings
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Score 9.7 out of 10
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Score 8.5 out of 10
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User Ratings
Conga Advantage CPQServiceNow IT Service Management
Likelihood to Recommend
8.6
(66 ratings)
9.4
(80 ratings)
Likelihood to Renew
9.8
(9 ratings)
9.0
(13 ratings)
Usability
8.0
(3 ratings)
9.0
(13 ratings)
Availability
10.0
(2 ratings)
10.0
(1 ratings)
Performance
10.0
(2 ratings)
9.0
(1 ratings)
Support Rating
6.0
(4 ratings)
7.3
(22 ratings)
Online Training
7.0
(1 ratings)
1.0
(1 ratings)
Implementation Rating
1.0
(3 ratings)
10.0
(3 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Conga Advantage CPQServiceNow IT Service Management
Likelihood to Recommend
Conga
It is well suited to providing quick pricing recommendations, allowing those who are quoting to get our agreements out efficiently. Where I find there may be some limitations is around the details that it uses to establish recommendations and the overrides. For example it would be nice to have a way to set overrides for those criteria like length of agreement, etc. and have it apply across the board
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ServiceNow
It is well suited for medium to large companies that require a tool to allow users to create IT requests, have a self-service portal, track the completion of such requests and have access to KPIs to understand the satisaction level of the requestors. It is not the best tool if you want to have a heavy personalized IT Service Management tool to cater to all your needs or when you want to have an easy way to search for past tickets using specific keywords.
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Pros
Conga
  • The perceived power strength is that it is supposed to contain CPQ, Contract Management, Document generation and template manipulation, and cash/invoice process all in one wrapped package.
  • It was developed on the Force.com platform.
  • They provide multiple releases of their product per year.
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ServiceNow
  • Integration
  • Good search capabilities. Applications are created within CMDB and we can search for the app to see the changes, incidents and problems created
  • Reporting. Great store of MIS reports and will let you to create custom reports
  • Visual Task Boards - use it as Kanban boards
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Cons
Conga
  • Our number one complaint with Conga CPQ has been speed. In my experience, Conga CPQ is extremely slow, especially for large orders.
  • In my opinion, the configuration methods of Conga CPQ are outdated and error-prone. One literally puts configurations into string-based custom settings, including the API field names. This often leads to deployment issues and run-time configuration errors.
  • In my experience, Conga CPQ is everything but simple to develop. You need things like a 12-step pricing callback to support custom pricing.
  • In my experience, Conga CPQ support is not responsive.
  • When it comes time to lock in a renewal contract for Conga CPQ, in my experience, they delay engagement, so you are truly behind the 8 ball when it comes time to decide if you are going to continue with Conga CPQ.
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ServiceNow
  • Finding requests that I opened and have since been completed by the assigned group/individual is very difficult to accomplish unless I've written down the request numbers somewhere.
  • Requests that I opened and are subsequently closed, often continue to appear in the list of "My Open Requests" giving the appearance that they were not completed when in fact they were.
  • It may exist, but if it does I haven't found it yet, which makes it less than intuitive, but I would like to see the ability to recall a request in ServiceNow.
  • I believe our firewall rule change request for is a custom form, but it has a serious drawback. If I submit such a request and need to make a correction to it before it is approved, there isn't anyway for me to do so. The request has to first be rejected with the creation of a sub-task in order to edit it before it is resubmitted for approval.
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Likelihood to Renew
Conga
The rating is based on several things: 1) Ongoing support requirements being able to be addressed by cross training existing Salesforce administrators 2) Apttus superior corporate vision for the quote to cash space 3) Apttus execution of the corporate vision with automated agents (Max), and Artificial Intelligence/Machine Learning offerings to leverage the investment in Configure Price Quote 4) Apttus corporate health and investment in the product line
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ServiceNow
To be completely honest setting up a new ticketing system can be a pain in the ass. Once you have it setup and customized the way you want it, you don't want to switch unless you're unhappy with the product. Unless future releases and updates really muck the system up, I wouldn't change.
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Usability
Conga
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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ServiceNow
It has helped us a lot, and after some training and getting to know the product, we are quite comfortable with it and feel much more capable of understanding what's going on in our IT environment. The only reason it doesn't get a perfect score from me is that there is a learning curve for both end users and IT admins using ServiceNow. Once you customize the UI and remove unnecessary fields. You are left with a very clean product that does what it needs to and does it well.
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Reliability and Availability
Conga
I have not heard of any issue
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ServiceNow
We have never had any issues with ServiceNow's availability that I am aware of in the two years I have been using it.
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Performance
Conga
No answers on this topic
ServiceNow
For a massive system, page loads are reasonably quick, including searches.
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Support Rating
Conga
Tier1/tier 2 support can only handle native functionality. Customizations have to be escalated to developers which aren’t included in the support program.

I go ahead and copy the people I directly worked with on implementation for assistance. I would rate them an 8 for support assistance.
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ServiceNow
I would give it this rating because we have had no major issues with the support for ServiceNow after we implemented it at our organization. They seem to respond promptly and efficiently if we ever do need to open a support case with them about an issue we are having.
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Online Training
Conga
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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ServiceNow
To type in what should be a text box, you have to click an empty cell, a tiny text box pop up opens with a check box and an X. You the. Type in the text box and have to click the check mark. If you have a bunch of fields to fill out, doing this is very annoying. Absolutely know thought went in to this. I'm sure somebody in marketing thought it was a good idea. It wasn't.
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Implementation Rating
Conga
Be iterative. Take the opportunity to build a catalog based on how Apttus works well. Learn the tool yourself or use an SI. Take the time to build a configuration / pricing migration tool with X-Author for Excel or roll your own. Stick with OOTB Apttus as any customization will cost you every time a new version is released
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ServiceNow
Without exception, every client I have worked with has been very happy with their resulting product. While this is partly due to my work, I must point out that the platform is the winning decision, not the implementer.
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Alternatives Considered
Conga
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as standard functionalty rather than a customization was a material difference between the platforms.
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ServiceNow
We used to use Jira to handle service tickets but it's way too robust for something this straightforward. Due to the nature of Jira, you needed to already have a lot of documentation and knowledge about who should be assigned the ticket, so the lift of creating a ticket was time consuming.
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Scalability
Conga
No answers on this topic
ServiceNow
ServiceNow works as an enterprise solution.
Read full review
Return on Investment
Conga
  • The ability to generate engineered configurations that is right by construction has reduced the cycle time of the customer engagement. The fact that we are able to guide the process and end up with a validated bill of material reduces the iterations with the customers.
  • As long as the validations rules are correct the generated bill of material is accurate. We are now looking at using Apttus to perform quality checks in our product rules since the tool is able to test different configurations quickly and efficiently.
  • Configuration that use to take weeks and consumed valuable engineering resources has been transformed to become a customer facing application that is simple enough for customer to self-service.
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ServiceNow
  • We don't currently have a CMDB, so we are leveraging ServiceNow to build one using their ITSM and ITOM tools. This is a huge gap for us as a company and it will be a big win once this is in place.
  • The core help desk functions are comparable to most other tools on the market, but SN does a great job of integrating that data with other modules like Problem, Change and Event Management to provide a truly integrated solution.
  • The tool is expensive, so you will need to try to do as much as you can with the platform. We currently use other systems for HAM and SAM but will be including these in our ServiceNow instance in the future to help maximize our ROI.
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ScreenShots

Conga Advantage CPQ Screenshots

Screenshot of the Product's Capabilities. It can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of the interface to model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​.Screenshot of the interface for product & pricing configurations​, for simple and complex products.Screenshot of the quoting interface.

ServiceNow IT Service Management Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of