Constant Contact vs. IBM Watson Explorer

Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.

Incentivized

The Watson Explorer is great because it potentially replaces a meriad of other low-level analytics products that we would need to use for data analytics and data mining. WEX isn't really suitable much beyond doing text and data analytics and performing machine learning, so if your team doesn't really have a use-case that fits all of these categories, it is worth looking at an alternative.

Incentivized

• Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
• Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
• Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
• Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.

• Free to try - It's possible to use most of the useful features of Watson Explore on their trial/demo accounts.
• Super well-designed data analytics tool - Most of the tools and features of the explorer are really useful, and truly help you fully understand the depth of any format of textual data.
• Extensive sources compatibility - WEX can retrieve data from a large range of sources, and the compatibility there is quite good as well.

Incentivized

• It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
• I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.

Incentivized

• Support is just OK, like most of the other IBM Watson products. The setup/integration is really hands-on, but it's also problematic because support later may take a considerable amount of time.
• UI could still use a little more improvement - part of the administration and sources dashboards are hard to navigate.
• The Application Builder is a great part of the product, but hard to learn/understand - this is where we needed the most support from IBM and tutorials/documentation.

Incentivized

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

No major problems in sending out the email campaigns and accessing the analytics

Incentivized

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.

Google Cloud offers a Natural Language product, but it is just an API. This API doesn't offer the useful visualizations of relations, analytics, and graphs that IBM Watson Explorer offers on their interface. For this reason, we chose to go with IBM WEX. For later stages of our production, we decided to use Google's NLP API because we found that it was quick to integrate into production after studying data and developing models using IBM WEX.

Incentivized

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Incentivized

• I have had nothing but positive impacts from using Constant Contact.
• The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
• Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.

Incentivized

• Positive - Trial/demo period. This was really useful for us to figure out what features of WEX we liked most and how difficult it would be to integrate WEX into our workflow.
• Negative - On-boarding was long and almost always requires support from IBM support, unlike most other products this advanced.
• Positive - WEX replaced a large selection of alternative products we would have to use for the same functionality, and having all of that function in one place was definitely helpful.

Incentivized