Constant Contact fills my client's needs.
Updated July 07, 2015

Constant Contact fills my client's needs.

Giselle Aguiar | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Software Version

Latest

Modules Used

  • Email Marketing
  • EventSpot

Overall Satisfaction with Constant Contact

  • The email templates are relatively easy to use. I'm computer savvy, so I can't speak for someone who's not. I can put a newsletter together in about an hour. The less time I spend putting it together, the better
  • There's a nice selection of templates. Gives users a variety of options depending on their needs, type of business and seasonal messages.
  • It's easy to incorporate social media and events from EventSpot into the email. They understand the importance of social media and how it works together with email marketing.
  • Last night I was trying to put together a newsletter for my client and I found the whole system rather slow. Considering that I was doing this in the evening on a holiday week, I couldn't understand why it was so slow.
  • I find that there's too many steps to upload pictures. They should take a lesson from WordPress
  • I couldn't find where I could add a divider within a block.
  • The selection of blocks is too limited.
  • It was difficult to customize a block. I needed to add a small banner graphic and it took me too long to get it so it looked good.
  • I tried to create a sign-up form and I found it very confusing. They should have an easy WordPress plug-in or at least a widget.
  • My client is a non-profit organization and Constant Contact is a "partner". They use CC to communicate with their members, promote events and share information with small - medium size business owners. They've been using CC for years and it serves their purpose.
What are your needs and goals? How many contacts do you have? What is your budget? There are several free email marketing options that I recommend. One is FireDrum (up to 750 contacts free) and the other is a WordPress plug-in, Wysija (up to 2500 contacts). If they need the email marketing and event functions, I'd definitely recommend Constant Contact.

Constant Contact Feature Ratings

WYSIWYG email editor
1
Dynamic content
2
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
5
Triggered drip sequences
Not Rated
Dashboards
3
Standard reports
3
Custom reports
Not Rated

Using Constant Contact

1 - I'm a marketing consultant, graphic designer, editor. I use Constant Contact on behalf of a client.
1 - Same as before.
  • My client uses it to communicate with its members.
  • Event promotion and registration.
  • Promoting their services and providing useful information to small business owners.
  • They may look at the Social Media functions.
Since they are partners, I believe they will continue using Constant Contact until the partnership is no longer. I don't think they pay for the Constant Contact services. It suits their needs so I believe they will continue to use Constant Contact. I don't see a need for them to switch.

Using Constant Contact

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome.
ProsCons
Like to use
Technical support not required
Well integrated
Feel confident using
Unnecessarily complex
Slow to learn
Cumbersome
  • Scheduling an email.
  • Adding links.
  • Changing the alignment of graphics.
  • Adding the events from EventSpot
  • Adding social media.
  • Rearranging the blocks.
  • Creating a sign-up form to add to a WordPress site.
  • Adding odd-sized graphics
  • Customizing blocks