What users are saying about

Constant Contact

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413 Ratings

Constant Contact

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413 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

Constant Contact

Constant Contact is one of the keys to success for your business. If you are looking to stay in contact with your clients with a professional image, Constant Contact is your go-to tool. If you are not the creative type, their templates provide the marketing department for your business. For organizations, the ability to send out email blasts to your members is great. You are able to monitor your member engagement and follow-up if necessary. It's great watching who opens your email, how quickly they open the document and determine the best way to engage your members via mobile/desktop. As a consultant, I am able to recommend strategies for my clients based on how their members engage.
No photo available

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.0
WYSIWYG email editor
Constant Contact
8.7
Dynamic content
Constant Contact
7.9
Ability to test dynamic content
Constant Contact
8.3
Landing pages
Constant Contact
7.5
A/B testing
Constant Contact
7.5
Mobile optimization
Constant Contact
8.2
Email deliverability
Constant Contact
8.3
List management
Constant Contact
8.0
Triggered drip sequences
Constant Contact
7.6

Reporting & Analytics

Constant Contact
7.6
Dashboards
Constant Contact
8.0
Standard reports
Constant Contact
8.3
Custom reports
Constant Contact
6.4

Pros

  • Ease of use. It's simple to use though that comes with some limitations in what we can do easily (like the photo interface - which I find cumbersome and will get to that later). Our SOP for sending clinic emails is really, really short - which means there's less that can go wrong.
  • Functionality. Frankly, it does exactly what we need it to do. We send the same email a lot - we have bout 4 emails that we send and we send them a lot. CC makes that really straightforward.
  • Ubiquity. Everyone pretty much knows how to use it - we could bring in another user really simply and without any real training.
Jeff Bramhall profile photo

Cons

  • User Interface. The interface feels dated - there are a lot of clicks to get from point A to point B, and those often feel like unnecessary extra steps in a world where I'm used to not hitting the 'save' button.
  • Inserting photos. The photo library really feels like it's out of 2004. It should be totally simple and transparent to drop a new photo into a newsletter rather than uploading it to a library, then editing it in that library, THEN importing it into a newsletter.
  • The myriad of in-app communication. It gets in the way of using it. I know that the holidays are coming - if I wanted to email people about them, I would. I don't need a pop-up reminder showing up at a random point in my use of the application. I get the same feeling about the upsells, but at least that I understand.
Jeff Bramhall profile photo

Likelihood to Renew

Constant Contact8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. profile photo

Usability

Constant Contact8.8
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

Constant Contact3.0
Based on 8 answers
Lots of experience as we have tried to implement new techniques, merging with different technologies, etc
Mike Garland profile photo

Implementation

Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall profile photo

Scalability

Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • Constant Contact has had a positive impact through A/B tests helping us improve our email open rates.
  • Constant Contact has had a positive impact by providing an event registration feature on top of its email sending feature.
Jason Kelly profile photo

Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details