Constant Contact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
Constant Contact
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
Constant Contact
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant Contact
Considered Both Products
Constant Contact
Chose Constant Contact
Constant contact is more user friendly.
Chose Constant Contact
They’re both pretty similar software, however Mailchimp maybe more intuitive. I think they are similar in terms of deliverability at this point. Constant Contact might be more bang for the same buck.
Chose Constant Contact
We use BEE Pro to create our emails; we like their email builder. However, when sending emails, Constant Contact is much better. They allow more emails to be sent out at once and let us store more contacts within the program. Constant Contact has greater flexibility and variety …
Chose Constant Contact
Very similar in nature. I feel it's more just what works for your organization as to what solution you are more familiar with and the pricing structure that fits your needs. For most organizations with sales departments, I would recommend a email platform that is linked with …
Chose Constant Contact
In my view, If I were made aware of Constant Contact's lack of performance, I would have never created an account. I would rather use Wix, or even just social media! It would be more effective, user-friendly, and less costly or stressful, I believe.
Chose Constant Contact
Constant Contact stacks up well with MailChimp. While MailChimp is more powerful in certain ways (e.g. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. I would recommend Constant Contact for those looking for a …
Chose Constant Contact
We selected Constant Contact as our initial platform. As we began to use the product, we found that we did not use all of its functionality and did have a few issues. After consulting other peers, we selected Mailchimp as our platform, which better fits our marketing needs.
Chose Constant Contact
it is the youngest sibling compared to the much more competent and capable older brother that is Marketo Engage. The reports, database management, and complete control of email designs, and interaction of recipients does not compare. Constant Contact is a great entry-level …
Chose Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to …
Chose Constant Contact
Overall, Constant Contact is the easiest to use with one of the lower price points. It is a great entry-level tool for a beginner in order to graduate into more sophisticated platforms. The design features are a good start along with the subject line testing which is helpful …
Chose Constant Contact
Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing …
Chose Constant Contact
Overall we chose Constant Contact over Mailchimp because we felt the price was a better use of our non-profit funding. Reviews of Mailchimp showed led us to believe that Constant Contact was easier to use and had better customer service. We've found that Constant Contact has …
Chose Constant Contact
Constant Contact does not have as good of a UI as other tools like Mailchimp or Emma, but the price for our list size was less.
Chose Constant Contact
Our company has used Constant Contact for years. We are unfamiliar with other options and have not been so disappointed with Constant Contact's features as to look for another service.
Chose Constant Contact
They are all very similar in what they do. For my WordPress clients, there are many plugins that make email sign-up forms a breeze to connect to the email lists. Constant Contact has some more budget-friendly options.
Chose Constant Contact
Constant Contact stands out from its competitors through an easy user interface that a person with any skill level can quickly learn and start using without much guidance.
Chose Constant Contact
I find Constant Contact to be easier to use. Sometimes it's hard to find what I want in Mailchimp.
Chose Constant Contact
Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall.
Chose Constant Contact
There is no real comparison, I find that Constant Contact does not have the same user-friendly interface as HubSpot. We used HubSpot and it's awesome. It has every tool we need for an all-encompassing sales and marketing software that will help deliver the results our clients …
Chose Constant Contact
I have used both Emma and Constant Contact. I prefer Constant Contact as it seems to just run smoother from data management to content creation and understanding results. I was not involved in the selection of Constant Contact for my organization but would gladly recommend it …
Chose Constant Contact
Companies we trust and looked up to were using Constant Contact so we did not really look anywhere else.
Chose Constant Contact
We use Eloqua for our corporate mailing that is mass mailings. It was too complex for local marketing. This allows them to have an easy-to-use tool to communicate with applicants and businesses.
Chose Constant Contact
I've used Mailchimp and YMLP, and Constant Contact handily beats them - with the exception that CC's WordPress integration is lacking when compared to Mailchimp. The plugin is buggy and not as well maintained as the competition.
Top Pros
Top Cons
Features
Constant Contact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
102 Ratings
2% below category average
WYSIWYG email editor6.488 Ratings
Dynamic content8.588 Ratings
Ability to test dynamic content8.382 Ratings
Landing pages8.862 Ratings
A/B testing7.159 Ratings
Mobile optimization8.586 Ratings
Email deliverability reporting9.098 Ratings
List management8.5100 Ratings
Triggered drip sequences7.452 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.0
99 Ratings
2% above category average
Dashboards8.388 Ratings
Standard reports8.297 Ratings
Custom reports7.458 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.9
51 Ratings
7% below category average
URL Validation8.231 Ratings
Link Tracking7.934 Ratings
Image Validation8.832 Ratings
Inbox Display8.535 Ratings
Email Accessibility Tools7.928 Ratings
Spelling and Grammar Check7.340 Ratings
Spam Testing6.026 Ratings
Email Previews8.550 Ratings
Best Alternatives
Constant Contact
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternatives
User Ratings
Constant Contact
Likelihood to Recommend
7.1
(117 ratings)
Likelihood to Renew
9.7
(23 ratings)
Usability
9.0
(10 ratings)
Availability
9.0
(2 ratings)
Performance
10.0
(2 ratings)
Support Rating
10.0
(9 ratings)
Online Training
10.0
(1 ratings)
Implementation Rating
10.0
(5 ratings)
Configurability
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
User Testimonials
Constant Contact
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
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Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
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ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.