What users are saying about

Constant Contact

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438 Ratings

Constant Contact

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
438 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

Constant Contact

Using Constant Contact as part of your overall outbound marketing is one part of a company's communications plan and should be used to support other active channels, promote events and create call to action from readers. If you are able to leverage multiple channels with your Constant Contact account you allow your customers to identify what media channel they want to receive information. Constant Contact allows us to not only get our information to our customer but supports our customers' need to select their communication channel.
Ty Swartz, CPP, USN Ret. profile photo

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.0
WYSIWYG email editor
Constant Contact
8.8
Dynamic content
Constant Contact
7.9
Ability to test dynamic content
Constant Contact
8.3
Landing pages
Constant Contact
7.6
A/B testing
Constant Contact
7.4
Mobile optimization
Constant Contact
8.2
Email deliverability
Constant Contact
8.3
List management
Constant Contact
8.0
Triggered drip sequences
Constant Contact
7.7

Reporting & Analytics

Constant Contact
7.6
Dashboards
Constant Contact
8.1
Standard reports
Constant Contact
8.4
Custom reports
Constant Contact
6.4

Pros

  • Customization of all emails.
  • Simple list designations for recipients.
  • Easy to learn and use. The clean layout made it easy to educate interns so that they could assist with email marketing.
Ashley Gennett profile photo

Cons

  • Unless you are adept at HTML, customizing templates was a bit difficult.
  • There wasn't as much tracking ability on the back-end as we would have liked in order to properly map out email journeys for customer lists.
  • We had to up our budget in order to fit more contacts into the system, even though a lot of those we had were bouncing.
Alison Walkley profile photo

Likelihood to Renew

Constant Contact8.0
Based on 19 answers
Of the many email systems I have used, I tend to judge each on the useability of Constant Contact, which, while not perfect, is dependable. I use Constant Contact as the middle ground to judge the performance of other email marketing systems partly because it was the first one I've used and on which I had received training.
Matt Kalina profile photo

Usability

Constant Contact8.9
Based on 8 answers
It is limited but what is there is extremely easy to use
Randolph Ramirez profile photo

Reliability and Availability

Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
No photo available

Performance

Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
No photo available

Support

Constant Contact3.0
Based on 8 answers
Very few issues to begin with, and when there is a problem or question, the support team solves it quickly and efficiently.
Michael &quot;Grosh&quot; Grosheim profile photo

Implementation

Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
No photo available

Alternatives Considered

I have used both Constant Contact and MailChimp. I will say that MailChimp is less expensive and has more templates. The analytics was really the tool that convinced me though. Their customer support is also very helpful, which I really appreciate. Constant Contact also has more integrations in my field.
Emily Hammell profile photo

Scalability

Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
No photo available

Return on Investment

  • Efficiency - helped our efficiency tremendously compared to having sales reps individually contact cool leads.
  • Marketing strategy - has significantly helped us learn about our target market
  • Outreach success - being able to strategically schedule an email, and have suggested times!, has helped up reach our audiences.
Emily Hammell profile photo

Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details