What users are saying about
1 Ratings
18 Ratings
1 Ratings
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Score 9.1 out of 100
18 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

ContactPigeon

Ideal for eCommerce. It is not the cheapest for a startup but one of the best for a scaling business.
Apostolis Lianos | TrustRadius Reviewer

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ContactPigeon
Iterable
4.2
WYSIWYG email editor
ContactPigeon
Iterable
5.0
Dynamic content
ContactPigeon
Iterable
4.3
Ability to test dynamic content
ContactPigeon
Iterable
3.5
A/B testing
ContactPigeon
Iterable
4.3
Mobile optimization
ContactPigeon
Iterable
3.6
Email deliverability reporting
ContactPigeon
Iterable
6.0
List management
ContactPigeon
Iterable
3.6
Triggered drip sequences
ContactPigeon
Iterable
3.0

Reporting & Analytics

ContactPigeon
Iterable
5.6
Dashboards
ContactPigeon
Iterable
5.7
Standard reports
ContactPigeon
Iterable
5.7
Custom reports
ContactPigeon
Iterable
5.5

Platform & Infrastructure

ContactPigeon
Iterable
8.0
API
ContactPigeon
Iterable
8.3
Role-based workflow & approvals
ContactPigeon
Iterable
8.8
Customizability
ContactPigeon
Iterable
7.0

Pros

ContactPigeon

  • Really powerful custom automation
  • Omnichannel marketing automation (Email+Push Notifications+SMS)
  • Great support
Apostolis Lianos | TrustRadius Reviewer

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta | TrustRadius Reviewer

Cons

ContactPigeon

  • The UI is too complex sometimes (hopefully their support is always there for us!)
Apostolis Lianos | TrustRadius Reviewer

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss | TrustRadius Reviewer

Alternatives Considered

ContactPigeon

ContactPigeon is built for eCommerce, while Mailchimp is super easy and a good fit for a smaller company. That's why we switched since we needed a more complete, all-in-one marketing automation solution to scale our online business.
Apostolis Lianos | TrustRadius Reviewer

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer | TrustRadius Reviewer

Return on Investment

ContactPigeon

  • 25% growth in Email orders (YoY).
  • Higher open rates up to +46%.
Apostolis Lianos | TrustRadius Reviewer

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill | TrustRadius Reviewer

Screenshots

Pricing Details

ContactPigeon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

ContactPigeon
9.1
Iterable
3.6

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