TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    ContentfulSpyFu
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    ContentfulSpyFu
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentfulSpyFu
    Considered Both Products
    Contentful
    No answer on this topic
    SpyFu
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    97%
    Would buy again
    28 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    96%
    Implementation went as expected
    22 Answers
    Features
    ContentfulSpyFu
    Security
    Comparison of Security features of Contentful and SpyFu
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    SpyFu
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and SpyFu
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    SpyFu
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and SpyFu
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    SpyFu
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and SpyFu
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    SpyFu
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    SEO
    Comparison of SEO features of Contentful and SpyFu
    Feature
    Contentful
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of Contentful and SpyFu
    Feature
    Contentful
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Contentful and SpyFu
    Feature
    Contentful
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    ContentfulSpyFu
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulSpyFu
    Likelihood to Recommend
    8.3
    (13 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    Usability
    9.0
    (3 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (13 ratings)
    User Testimonials
    ContentfulSpyFu
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
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    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

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