Contently vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.2 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
ContentlyPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentlyPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
ContentlyPercolate, now part of Seismic
Top Pros
Top Cons
Features
ContentlyPercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
Percolate, now part of Seismic
8.6
12 Ratings
6% above category average
Ideation10.09 Ratings8.610 Ratings
Approval workflows9.59 Ratings8.612 Ratings
Content collaboration10.08 Ratings8.110 Ratings
Content calendar8.58 Ratings8.512 Ratings
Network for content licensing/production10.07 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Content hub10.09 Ratings7.611 Ratings
Forms / Gated content9.06 Ratings00 Ratings
Embedded CTAs10.05 Ratings00 Ratings
Content distribution9.57 Ratings8.611 Ratings
Content promotion10.07 Ratings9.09 Ratings
Content automation9.06 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.6
4 Ratings
20% above category average
Percolate, now part of Seismic
9.4
12 Ratings
18% above category average
Audience profiling and targeting10.04 Ratings00 Ratings
Closed-loop tracking and reporting9.04 Ratings9.110 Ratings
Content performance analytics10.04 Ratings10.012 Ratings
Campaign optimization dashboard9.04 Ratings9.12 Ratings
Competitive analytics10.04 Ratings00 Ratings
Best Alternatives
ContentlyPercolate, now part of Seismic
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Vyond
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Score 8.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Vyond
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Score 8.7 out of 10
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Score 8.7 out of 10
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User Ratings
ContentlyPercolate, now part of Seismic
Likelihood to Recommend
9.5
(11 ratings)
8.5
(13 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
ContentlyPercolate, now part of Seismic
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
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Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Likelihood to Renew
Contently
No answers on this topic
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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Discontinued Products
No answers on this topic
Implementation Rating
Contently
No answers on this topic
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
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Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar