30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 30 reviews and ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 39 reviews and ratings
Feature Set Ratings
- Contently ranks higher in 1 feature set: Content Creation
- Percolate ranks higher in 2 feature sets: Content Publishing, Content Reporting & Analytics
Content Creation
9.5
Contently
95%
8.6
Percolate
86%
Contently ranks higher in 4/5 features
Contently ranks higher in 4/5 features
Ideation
9.7
97%
7 Ratings
8.5
85%
10 Ratings
Approval workflows
9.8
98%
7 Ratings
8.5
85%
12 Ratings
Content collaboration
9.9
99%
6 Ratings
8.0
80%
10 Ratings
Content calendar
8.0
80%
6 Ratings
8.5
85%
12 Ratings
Network for content licensing/production
10.0
100%
6 Ratings
9.3
93%
4 Ratings
Content Publishing
5.7
Contently
57%
8.4
Percolate
84%
Percolate ranks higher in 4/6 features
Percolate ranks higher in 4/6 features
Content hub
5.0
50%
7 Ratings
7.5
75%
11 Ratings
Forms / Gated content
8.0
80%
5 Ratings
N/A
0 Ratings
Embedded CTAs
9.0
90%
4 Ratings
N/A
0 Ratings
Content distribution
2.0
20%
5 Ratings
8.5
85%
11 Ratings
Content promotion
2.0
20%
5 Ratings
9.0
90%
9 Ratings
Content automation
8.0
80%
4 Ratings
8.5
85%
11 Ratings
Content Reporting & Analytics
8.0
Contently
80%
9.3
Percolate
93%
Percolate ranks higher in 3/5 features
Percolate ranks higher in 3/5 features
Audience profiling and targeting
9.0
90%
3 Ratings
N/A
0 Ratings
Closed-loop tracking and reporting
8.0
80%
3 Ratings
9.0
90%
10 Ratings
Content performance analytics
7.0
70%
3 Ratings
10.0
100%
12 Ratings
Campaign optimization dashboard
7.0
70%
3 Ratings
9.0
90%
2 Ratings
Competitive analytics
9.0
90%
3 Ratings
N/A
0 Ratings
Attribute Ratings
- Percolate is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
5.0
Contently
50%
9 Ratings
8.5
Percolate
85%
13 Ratings
Likelihood to Renew
Contently
N/A
0 Ratings
10.0
Percolate
100%
2 Ratings
Support Rating
10.0
Contently
100%
1 Rating
Percolate
N/A
0 Ratings
Implementation Rating
Contently
N/A
0 Ratings
9.0
Percolate
90%
2 Ratings
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Product Marketing Corporate Resident
LogMeInComputer Software, 1001-5000 employees
Percolate
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
R&D / Product Development Engineer - Quality
TE ConnectivityElectrical & Electronic Manufacturing, 10,001+ employees
Pros
Contently
- Consolidating my work in one place to make my work life easier
- Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
- You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

Verified User
Account Manager in Corporate
Computer & Network Security Company, 1001-5000 employeesPercolate
- Create social content from briefing all the way through to the approval process.
- Social planner for managing topics and content streams across multiple channels.
- Robust API and integrations.
- Image library (with cost-free access/rights to stock photo libraries).
- Frequent updates to the platform.
- Built-in community management.
Director of Digital Strategy
Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees
Cons
Contently
- I have been using it for 3.5 years, and have had no response from potential clients.
- The portfolio section is pretty easy to use, but I don't love the format.
- Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
- Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Chief Do-Gooder
SignifyMarketing & Advertising, 1-10 employees
Percolate
- A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
- At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesPricing Details
Contently
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Percolate
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Likelihood to Renew
Contently
No score
No answers yet
No answers on this topic
Percolate
Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Senior Marketing Analyst
HCC Medical Insurance ServicesInsurance, 51-200 employees
Support Rating
Contently
Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Chief Do-Gooder
SignifyMarketing & Advertising, 1-10 employees
Percolate
No score
No answers yet
No answers on this topic
Implementation Rating
Contently
No score
No answers yet
No answers on this topic
Percolate
Percolate 9.0
Based on 2 answers
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesAlternatives Considered
Contently
Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
SVP Marketing
GumGumMarketing and Advertising, 51-200 employees
Percolate
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Verified User
Manager in Social Media
Marketing and Advertising Company, 11-50 employeesReturn on Investment
Contently
- Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
- The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Product Marketing Corporate Resident
LogMeInComputer Software, 1001-5000 employees
Percolate
- Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
- Percolate also helps save time because you are able to schedule social media posts across channels easily.
- It has also been an easy way to work with remote team members, which is very helpful.
Marketing Officer
The Michael J. Fox Foundation for Parkinson's ResearchResearch, 51-200 employees