Contently vs Skyword | TrustRadius

Likelihood to Recommend

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.

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Fiona Briggs

Editor

Retail TimesPublishing, 1-10 employees

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Feature Rating Comparison

Contently

Skyword

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Contently

Skyword

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Contently

Skyword

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Consolidating my work in one place to make my work life easier
Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

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Verified User

Account Manager in Corporate

Computer & Network Security Company, 1001-5000 employees

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Creating a lot of content quickly and efficiently
Identifying new and important topics and content areas to explore
Providing timely and helpful account service

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Andrew Reinbold

Content Marketing Director

Anthem, Inc.Insurance, 10,001+ employees

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Cons

I have been using it for 3.5 years, and have had no response from potential clients.
The portfolio section is pretty easy to use, but I don't love the format.
Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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No current cons or issues with their services and platform.

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Olin Graczyk

Director of Digital Strategy

Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees

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Support Rating

Contently 10.0

Based on 1 answer

I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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Skyword 10.0

Based on 1 answer

Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.

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Olin Graczyk

Director of Digital Strategy

Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees

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Alternatives Considered

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week

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Ben Plomion

SVP Marketing

GumGumMarketing and Advertising, 51-200 employees

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SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.

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Andrew Reinbold

Content Marketing Director

Anthem, Inc.Insurance, 10,001+ employees

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Return on Investment

Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
The amount of time Contently has saved our internal creative writing staff has more than paid for itself!

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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High quality leads that increased our bottom line
Increased awareness and engagement with our social and digital activities

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Aviv Canaani

Program Director, Digital, Events and Performance Marketing - CIO Marketing, IBM CHQ

IBMInformation Technology and Services, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Rating Summary

Contently

Skyword

Contently

Skyword

Contently

Skyword

Likelihood to Recommend

Contently

Skyword

Feature Rating Comparison

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Contently

Skyword

Cons

Contently

Skyword

Support Rating

Contently

Skyword

Alternatives Considered

Contently

Skyword

Return on Investment

Contently

Skyword

Screenshots

Contently

Skyword

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison