30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 30 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 10 reviews and ratings
Feature Set Ratings
- Skyword ranks higher in 2 feature sets: Content Publishing, Content Reporting & Analytics
Content Creation
9.5
Contently
95%
Skyword
Feature Set Not Supported
N/A
Contently ranks higher in 5/5 features
Contently ranks higher in 5/5 features
Ideation
9.7
97%
7 Ratings
N/A
0 Ratings
Approval workflows
9.8
98%
7 Ratings
N/A
0 Ratings
Content collaboration
9.9
99%
6 Ratings
N/A
0 Ratings
Content calendar
8.0
80%
6 Ratings
N/A
0 Ratings
Network for content licensing/production
10.0
100%
6 Ratings
N/A
0 Ratings
Content Publishing
5.7
Contently
57%
8.2
Skyword
82%
Contently ranks higher in 3/6 features
Contently ranks higher in 3/6 features
Content hub
5.0
50%
7 Ratings
8.5
85%
3 Ratings
Forms / Gated content
8.0
80%
5 Ratings
N/A
0 Ratings
Embedded CTAs
9.0
90%
4 Ratings
N/A
0 Ratings
Content distribution
2.0
20%
5 Ratings
8.5
85%
3 Ratings
Content promotion
2.0
20%
5 Ratings
7.5
75%
2 Ratings
Content automation
8.0
80%
4 Ratings
N/A
0 Ratings
Content Reporting & Analytics
8.0
Contently
80%
8.5
Skyword
85%
Contently ranks higher in 4/5 features
Contently ranks higher in 4/5 features
Audience profiling and targeting
9.0
90%
3 Ratings
N/A
0 Ratings
Closed-loop tracking and reporting
8.0
80%
3 Ratings
8.0
80%
3 Ratings
Content performance analytics
7.0
70%
3 Ratings
9.0
90%
3 Ratings
Campaign optimization dashboard
7.0
70%
3 Ratings
N/A
0 Ratings
Competitive analytics
9.0
90%
3 Ratings
N/A
0 Ratings
Attribute Ratings
- Skyword is rated higher in 1 area: Likelihood to Recommend
- Contently and Skyword are tied in 1 area: Support Rating
Likelihood to Recommend
5.0
Contently
50%
9 Ratings
8.7
Skyword
87%
4 Ratings
Support Rating
10.0
Contently
100%
1 Rating
10.0
Skyword
100%
2 Ratings
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Product Marketing Corporate Resident
LogMeInComputer Software, 1001-5000 employees
Skyword
It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
Editor
Retail TimesPublishing, 1-10 employees
Pros
Contently
- Consolidating my work in one place to make my work life easier
- Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
- You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

Verified User
Account Manager in Corporate
Computer & Network Security Company, 1001-5000 employeesSkyword
- Creating a lot of content quickly and efficiently
- Identifying new and important topics and content areas to explore
- Providing timely and helpful account service
Content Marketing Director
Anthem, Inc.Insurance, 10,001+ employees
Cons
Contently
- I have been using it for 3.5 years, and have had no response from potential clients.
- The portfolio section is pretty easy to use, but I don't love the format.
- Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
- Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Chief Do-Gooder
SignifyMarketing & Advertising, 1-10 employees
Skyword
- No current cons or issues with their services and platform.
Director of Digital Strategy
Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees
Pricing Details
Contently
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Skyword
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Support Rating
Contently
Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Chief Do-Gooder
SignifyMarketing & Advertising, 1-10 employees
Skyword
Skyword 10.0
Based on 2 answers
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
Director of Digital Strategy
Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees
Alternatives Considered
Contently
Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
SVP Marketing
GumGumMarketing and Advertising, 51-200 employees
Skyword
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
Content Marketing Director
Anthem, Inc.Insurance, 10,001+ employees
Return on Investment
Contently
- Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
- The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Product Marketing Corporate Resident
LogMeInComputer Software, 1001-5000 employees
Skyword
- High quality leads that increased our bottom line
- Increased awareness and engagement with our social and digital activities
Program Director, Digital, Events and Performance Marketing - CIO Marketing, IBM CHQ
IBMInformation Technology and Services, 10,001+ employees