Contently vs. Wishpond Propel IQ

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

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It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.

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• Consolidating my work in one place to make my work life easier
• Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
• You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

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• Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
• Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
• Excellent customer service. I've always gotten prompt answers to any questions I've had.

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• I have been using it for 3.5 years, and have had no response from potential clients.
• The portfolio section is pretty easy to use, but I don't love the format.
• Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
• Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.

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• They added keywords to campaigns we'd specifically said not to.
• They should tweak campaigns with a 0.06 ROAS.
• They should provide the services that are promised.

I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.

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There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.

I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.

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We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.

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• Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
• The amount of time Contently has saved our internal creative writing staff has more than paid for itself!

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• Negative google ROI.
• A few conversions in September on paid social then none - negative ROI.
• Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
• Emails don’t perform as well as my own for open rates or clicks.