TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contently

    Score9.9 out of 10
    N/AContently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A

    Wyng

    Score8.8 out of 10
    Enterprise companies (1,001+ employees)
    Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.N/A
    Pricing
    ContentlyWyng
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentlyWyng
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ContentlyWyng
    Content Creation
    Comparison of Content Creation features of Contently and Wyng
    Feature
    Contently
    9.6
    9 Ratings
    21% above category average
    Wyng
    -
    Ratings
    Ideation10.09 Ratings00 Ratings
    Approval workflows9.59 Ratings00 Ratings
    Content collaboration10.08 Ratings00 Ratings
    Content calendar8.58 Ratings00 Ratings
    Network for content licensing/production10.07 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Contently and Wyng
    Feature
    Contently
    9.6
    9 Ratings
    21% above category average
    Wyng
    -
    Ratings
    Content hub10.09 Ratings00 Ratings
    Forms / Gated content9.06 Ratings00 Ratings
    Embedded CTAs10.05 Ratings00 Ratings
    Content distribution9.57 Ratings00 Ratings
    Content promotion10.07 Ratings00 Ratings
    Content automation9.06 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Contently and Wyng
    Feature
    Contently
    9.6
    4 Ratings
    26% above category average
    Wyng
    -
    Ratings
    Audience profiling and targeting10.04 Ratings00 Ratings
    Closed-loop tracking and reporting9.04 Ratings00 Ratings
    Content performance analytics10.04 Ratings00 Ratings
    Campaign optimization dashboard9.04 Ratings00 Ratings
    Competitive analytics10.04 Ratings00 Ratings
    Best Alternatives
    ContentlyWyng
    Small Businesses
    Percolate, now part of Seismic
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentlyWyng
    Likelihood to Recommend
    9.5
    (11 ratings)
    9.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentlyWyng
    Likelihood to Recommend
    Contently
    It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
    Incentivized
    Read full review
    Wyng
    They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
    Read full review
    Pros
    Contently
    • Consolidating my work in one place to make my work life easier
    • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
    • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
    Incentivized
    Read full review
    Wyng
    • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
    • Contests were easy to set up.
    • Linking to products from user generated content was a plus.
    Incentivized
    Read full review
    Cons
    Contently
    • I have been using it for 3.5 years, and have had no response from potential clients.
    • The portfolio section is pretty easy to use, but I don't love the format.
    • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
    • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
    Incentivized
    Read full review
    Wyng
    • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
    • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
    • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
    Read full review
    Likelihood to Renew
    Contently
    No answers on this topic
    Wyng
    I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch
    Read full review
    Support Rating
    Contently
    I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
    Incentivized
    Read full review
    Wyng
    No answers on this topic
    Alternatives Considered
    Contently
    I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
    Incentivized
    Read full review
    Wyng
    While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined
    Read full review
    Return on Investment
    Contently
    • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
    • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
    Incentivized
    Read full review
    Wyng
    • We've been able to execute more campaigns internally because of the cost saving.
    • Increased fan acquisition.
    • Engaging experiences for our current customers.
    Read full review
    ScreenShots

    Wyng Screenshots

    Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.