Contentsquare vs. HiConversion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.8 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Pricing
ContentsquareHiConversion
Editions & Modules
No answers on this topic
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Offerings
Pricing Offerings
ContentsquareHiConversion
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
ContentsquareHiConversion
Top Pros
Top Cons
Features
ContentsquareHiConversion
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Contentsquare
8.0
1 Ratings
8% above category average
HiConversion
-
Ratings
Responsive Design for Web Access8.01 Ratings00 Ratings
Mobile Application8.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Contentsquare
9.7
1 Ratings
7% above category average
HiConversion
8.5
2 Ratings
0% above category average
Heatmap tool8.01 Ratings8.02 Ratings
Click analytics10.01 Ratings9.02 Ratings
Scroll maps10.01 Ratings8.01 Ratings
Conversion tracking10.01 Ratings9.02 Ratings
Goal tracking10.01 Ratings9.01 Ratings
Session Recording and Replay10.01 Ratings00 Ratings
User Segmentation10.01 Ratings00 Ratings
Form fill analysis00 Ratings8.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings9.02 Ratings
CSV export00 Ratings8.02 Ratings
Experiments results dashboard00 Ratings8.02 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Contentsquare
-
Ratings
HiConversion
8.6
2 Ratings
3% above category average
a/b experiment testing00 Ratings9.02 Ratings
Split URL testing00 Ratings8.01 Ratings
Multivariate testing00 Ratings8.02 Ratings
Multi-page/funnel testing00 Ratings9.02 Ratings
Cross-browser testing00 Ratings9.02 Ratings
Mobile app testing00 Ratings8.01 Ratings
Test significance00 Ratings9.02 Ratings
Visual / WYSIWYG editor00 Ratings8.01 Ratings
Advanced code editor00 Ratings8.02 Ratings
Preview mode00 Ratings8.02 Ratings
Test duration calculator00 Ratings9.01 Ratings
Experiment scheduler00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings9.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Client-side tests00 Ratings9.02 Ratings
Mutually exclusive tests00 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Contentsquare
-
Ratings
HiConversion
8.3
2 Ratings
5% below category average
Standard visitor segmentation00 Ratings8.01 Ratings
Behavioral visitor segmentation00 Ratings8.01 Ratings
Traffic allocation control00 Ratings9.02 Ratings
Website personalization00 Ratings8.02 Ratings
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ContentsquareHiConversion
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Dynamic Yield
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Score 9.0 out of 10
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User Ratings
ContentsquareHiConversion
Likelihood to Recommend
7.0
(14 ratings)
10.0
(2 ratings)
Likelihood to Renew
7.5
(11 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
ContentsquareHiConversion
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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HiConversion
  • Nothing but Increase marketing to better explain the technology.
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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HiConversion
No answers on this topic
Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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HiConversion
No answers on this topic
Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
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ScreenShots