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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    IBM Instana

    Score7.8 out of 10
    N/AInstana, an IBM company since the December 2020 acquisition, provides APM services for SOA, microservices, containerized applications and Kubernetes, and cloud native applications, as well as discovery and monitoring for IT assets.

    $75

    per month per Managed Virtual Server (MVS)

    Pricing
    ContentsquareIBM Instana
    Editions & Modules
    No answers on this topic
    Essentials
    $20
    per month per Managed Virtual Server (MVS)
    Standard
    $75
    per month per Managed Virtual Server (MVS)
    Self-Hosted
    $93.80
    per month per Managed Virtual Server (MVS)
    Offerings
    Pricing Offerings
    ContentsquareIBM Instana
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentsquareIBM Instana
    Considered Both Products
    Contentsquare
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    100%
    Would buy again
    61 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    100%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    100%
    Happy with the feature set
    61 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    93%
    Lived up to sales and marketing promises
    40 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    96%
    Implementation went as expected
    47 Answers
    Features
    ContentsquareIBM Instana
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and IBM Instana
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    0% below category average
    IBM Instana
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and IBM Instana
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    IBM Instana
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Monitoring Tasks
    Comparison of Monitoring Tasks features of Contentsquare, now with Hotjar and IBM Instana
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    IBM Instana
    7.6
    3 Ratings
    11% below category average
    Remote monitoring00 Ratings9.14 Ratings
    Network device monitoring00 Ratings5.54 Ratings
    Multiple Server Monitoring00 Ratings8.94 Ratings
    Multi-device monitoring00 Ratings5.54 Ratings
    Automated alerts and notifications00 Ratings9.14 Ratings
    Management Tasks
    Comparison of Management Tasks features of Contentsquare, now with Hotjar and IBM Instana
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    IBM Instana
    5.5
    1 Ratings
    25% below category average
    Software and hardware inventory00 Ratings6.42 Ratings
    Policy-based automation00 Ratings4.52 Ratings
    Reporting
    Comparison of Reporting features of Contentsquare, now with Hotjar and IBM Instana
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    IBM Instana
    6.5
    3 Ratings
    19% below category average
    Performance data reports00 Ratings8.34 Ratings
    Customizable reporting00 Ratings4.52 Ratings
    Data visualization00 Ratings8.83 Ratings
    Risk analysis00 Ratings4.52 Ratings
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    ContentsquareIBM Instana
    Small Businesses
    Fullstory
    Score9 out of 10
    Amazon CloudWatch
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    Medium-sized Companies
    Quantum Metric
    Score7.4 out of 10
    LogicMonitor
    Score8.9 out of 10
    Enterprises
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareIBM Instana
    Likelihood to Recommend
    8.2
    (118 ratings)
    7.8
    (60 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    8.2
    (1 ratings)
    Usability
    9.5
    (8 ratings)
    8.3
    (3 ratings)
    Support Rating
    10.0
    (5 ratings)
    4.5
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentsquareIBM Instana
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    IBM
    Well-suited for an org with a large application base, where many microservices are created and destroyed daily. IBM Instana doesn't require any manual configuration, so deploying the Instana agents takes very little time. Data capture from IBM Instana is highly granular and can detect even short spikes lasting a few seconds. Not suitable for legacy applications where there will be rarely any changes. They can use a simpler monitoring mechanism. Also, highly dense data capturing can sometimes overload the information.
    Incentivized
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    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    IBM
    • Can monitor application(s) and system(s) with very large throughput of transactions by the second ( it gets everything !!!)
    • Provide strong drill down for your applications and will tell you where the points of failure of an application's is ( servers , network , Databases , etc you name it )
    • Very easy to set up and have it up and running when using the SaaS solution. There's an on premise solution which works just as well but requires more effort and preparation from an infrastructure point of view for your teams to implement.
    • Continuously improve their features and their agents auto-update and keep up. All while not interfering with your applications.
    • Let's you create your own dashboards and visualizations that can be tailored for different kind of users with the data collected.
    • Create your own events and smart alerts so you can know on the spot if something is happening or is likely to happen that needs addressing on your applications / systems
    Incentivized
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    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    IBM
    • It's very difficult to create custom dashboards, only a handful of scenarios can be visualized to dashboards.
    • Extracting information from Instana to further analysis into excel for example is something that can be improved. Using an API to get data is very limiting.
    • Open telemetry features which allow to send application data to Instana is not working as documented.
    Incentivized
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    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    IBM
    Instana has been able to fulfill our all requirement and provide out of box solution for multiple component like AWS RDS Monitoring and real time alerting setup on basis of that. it is also easy to integrate with other open-source alerting and monitoring tools which makes it easier to incorporate into our solutions
    Incentivized
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    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    IBM
    IBM Instana totally alters our monitoring approach since it increases the stability of the system and simplifies the process of problem solving. And since it helps to lower the degree of alert exhaustion that we experience, it is a total game changer for us.
    Incentivized
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    IBM
    IBM instana support team is good but when we ask them for support, they keep asking same thing again and again and mostly there is no solution
    Incentivized
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    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    IBM
    Instana is much more robust and modern compared to our previous product which was AppDynamics. We compared Dynatrace and Datadog and they were very similar in many aspects. The licensing simplicity with Instana and our existing relationship with IBM made it a much more enticing option and accelerated the adoption timeline
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    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    IBM
    • Increase up time by early failure identification and performance optimization based on findings in Instana.
    • Enhance user experience by mapping user issues with backend failures
    • Automated actions help fixing known issues without human intervention
    • increase support team efficiency by root cause analysis which decrease the incident solving time
    Incentivized
    Read full review
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