Contentsquare vs. Microsoft Dynamics 365 Customer Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.8 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
Microsoft Dynamics 365 Customer Insights
Score 8.1 out of 10
N/A
Microsoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.
$1,500
per month
Pricing
ContentsquareMicrosoft Dynamics 365 Customer Insights
Editions & Modules
No answers on this topic
Dynamics 365 Customer Insights
from $1,500
per tenant, per month (includes 100,000 profiles)
Offerings
Pricing Offerings
ContentsquareMicrosoft Dynamics 365 Customer Insights
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentsquareMicrosoft Dynamics 365 Customer Insights
Top Pros
Top Cons
Features
ContentsquareMicrosoft Dynamics 365 Customer Insights
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Contentsquare
8.0
1 Ratings
9% above category average
Microsoft Dynamics 365 Customer Insights
-
Ratings
Responsive Design for Web Access8.01 Ratings00 Ratings
Mobile Application8.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Contentsquare
9.7
1 Ratings
9% above category average
Microsoft Dynamics 365 Customer Insights
-
Ratings
Heatmap tool8.01 Ratings00 Ratings
Click analytics10.01 Ratings00 Ratings
Scroll maps10.01 Ratings00 Ratings
Conversion tracking10.01 Ratings00 Ratings
Goal tracking10.01 Ratings00 Ratings
Session Recording and Replay10.01 Ratings00 Ratings
User Segmentation10.01 Ratings00 Ratings
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ContentsquareMicrosoft Dynamics 365 Customer Insights
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Score 9.4 out of 10
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User Ratings
ContentsquareMicrosoft Dynamics 365 Customer Insights
Likelihood to Recommend
7.0
(14 ratings)
9.1
(4 ratings)
Likelihood to Renew
7.5
(11 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
ContentsquareMicrosoft Dynamics 365 Customer Insights
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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Microsoft
The best B2B tool. For lead management and email marketing well enabled. Best working in corporate leads. It works well for many sales automation processes. Well in integration with all kind of tools. Suits the budget given by working with features you pay for. Always a good customer client relationship maintenance.
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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Microsoft
  • Centralize customer data
  • Help us understand client's behavior
  • Efficient and reliable information
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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Microsoft
  • Difficult to integrate with other microsoft tools
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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Microsoft
No answers on this topic
Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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Microsoft
No answers on this topic
Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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Microsoft
I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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Microsoft
  • Great customer activities tracking.
  • Creating invoices is quick.
  • Profitable marketing reports creation has improved.
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ScreenShots