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Contentsquare, now with Hotjar vs. Microsoft Power BI Embedded

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Microsoft Power BI Embedded

    Score8 out of 10
    N/AA solution from Microsoft to provide customer-facing reports, dashboards, and analytics in applications by using and branding Power BI as one's own. Designed to reduce developer resources by automating the monitoring, management, and deployment of analytics, while getting full control of Power BI features and intelligent analytics.N/A
    Pricing
    ContentsquareMicrosoft Power BI Embedded
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareMicrosoft Power BI Embedded
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentsquareMicrosoft Power BI Embedded
    Considered Both Products
    Contentsquare
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    92%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    ContentsquareMicrosoft Power BI Embedded
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    0% below category average
    Microsoft Power BI Embedded
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Microsoft Power BI Embedded
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Microsoft Power BI Embedded
    7.5
    2 Ratings
    4% above category average
    Pixel Perfect reports00 Ratings6.52 Ratings
    Customizable dashboards00 Ratings8.02 Ratings
    Report Formatting Templates00 Ratings8.02 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Microsoft Power BI Embedded
    7.3
    1 Ratings
    7% below category average
    Drill-down analysis00 Ratings7.01 Ratings
    Formatting capabilities00 Ratings6.01 Ratings
    Report sharing and collaboration00 Ratings9.01 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Microsoft Power BI Embedded
    9.0
    1 Ratings
    15% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.01 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Microsoft Power BI Embedded
    8.0
    1 Ratings
    5% above category average
    Multi-User Support (named login)00 Ratings7.01 Ratings
    Role-Based Security Model00 Ratings7.01 Ratings
    Single Sign-On (SSO)00 Ratings10.01 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Contentsquare, now with Hotjar and Microsoft Power BI Embedded
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Microsoft Power BI Embedded
    7.0
    1 Ratings
    3% below category average
    REST API00 Ratings8.01 Ratings
    Javascript API00 Ratings8.01 Ratings
    iFrames00 Ratings8.01 Ratings
    Java API00 Ratings8.01 Ratings
    Customizable Platform (Open Source)00 Ratings3.01 Ratings
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    User Ratings
    ContentsquareMicrosoft Power BI Embedded
    Likelihood to Recommend
    8.2
    (118 ratings)
    8.0
    (13 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (8 ratings)
    6.0
    (2 ratings)
    Support Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentsquareMicrosoft Power BI Embedded
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    Microsoft
    This product is very convenient to use and implement and is considered a "de facto" standard in the Business Intelligence sphere. First of all, it contains numerous features in terms of visualization, data provisioning, data source integration which makes it a perfect tool for the development of BI analytics. Secondly, it provides great capabilities for the development of data markets for the whole development team. Thirdly, the sharing capabilities of dashboards that are updated in a real-time manner provides great incentives for end-users
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Microsoft
    • It is very easy to connect multiple data sources for a single report. You can use CSV, Excel, database integration, etc.
    • Power Bi supports Python as well, which makes it a lot easier for us as it is known by most of our team.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Microsoft
    • Similar to how Excel has VBA, Microsoft Power BI uses PowerQuery (M/DAX). Though DAX is similar to Excel in terms of how it is written, I just think it's something that would be difficult for new users to figure out.
    • Something I would like to see done differently in Microsoft Power BI is the ability to have presets for sorting/arranging of visualizations. Though it is nice to arrange the dashboard freely, it would also be nice to have preset arrangements based on visualizations (for those of us bad at making dashboards look appealing).
    • With Microsoft Power BI, it is hard to show others your dashboard using the free platform (unless you show them from your computer/account). This can cause issues if your firm is trialing Microsoft Power BI before purchase.
    Incentivized
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    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Microsoft
    No answers on this topic
    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    Microsoft
    It's easy to use for what is presented in the reports that have been developed and presented. It's not so easy to customize those reports, "make them your own" and save them for later reuse.
    Incentivized
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Microsoft
    No answers on this topic
    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    Microsoft
    I haven’t used any other software that can be compared to this and that is a good thing as this means that this software is the best one on the market. Tough other apps may exist we only use Microsoft Power BI because it is simply the best app out there.
    Incentivized
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    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    Microsoft
    • Saved a significant amount of time for reporting current rollout status to project stakeholders
    • Project stakeholders were able to view the live dashboards at any time so felt they had a better understanding of the rollout status
    • Project stakeholders found it beneficial that they were able to set their own filters. For example, to view rollout status for their own departments.
    Incentivized
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    ScreenShots