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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    ConversicaKlaviyo
    Editions & Modules
    Starter Edition
    $1,499
    per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    ConversicaKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    ConversicaKlaviyo
    Considered Both Products
    Conversica
    No answer on this topic
    Klaviyo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    115 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    107 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    117 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    105 Answers
    Features
    ConversicaKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Conversica and Klaviyo
    Feature
    Conversica
    -
    Ratings
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    WYSIWYG email editor00 Ratings8.4120 Ratings
    Dynamic content00 Ratings8.2126 Ratings
    Ability to test dynamic content00 Ratings7.6118 Ratings
    Landing pages00 Ratings8.02 Ratings
    A/B testing00 Ratings8.3120 Ratings
    Mobile optimization00 Ratings8.6129 Ratings
    Email deliverability reporting00 Ratings8.7132 Ratings
    List management00 Ratings8.6132 Ratings
    Triggered drip sequences00 Ratings8.8118 Ratings
    Lead Management
    Comparison of Lead Management features of Conversica and Klaviyo
    Feature
    Conversica
    -
    Ratings
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Lead nurturing automation00 Ratings8.298 Ratings
    Lead scoring and grading00 Ratings7.150 Ratings
    Data quality management00 Ratings7.860 Ratings
    Automated sales alerts and tasks00 Ratings7.253 Ratings
    Campaign Management
    Comparison of Campaign Management features of Conversica and Klaviyo
    Feature
    Conversica
    -
    Ratings
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Calendaring00 Ratings8.247 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Conversica and Klaviyo
    Feature
    Conversica
    -
    Ratings
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Dashboards00 Ratings8.1129 Ratings
    Standard reports00 Ratings7.7125 Ratings
    Custom reports00 Ratings7.585 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Conversica and Klaviyo
    Feature
    Conversica
    -
    Ratings
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    API00 Ratings8.4100 Ratings
    Role-based workflow & approvals00 Ratings8.255 Ratings
    Customizability00 Ratings7.374 Ratings
    Integration with Salesforce.com00 Ratings8.320 Ratings
    Third-party software integrations00 Ratings8.150 Ratings
    Best Alternatives
    ConversicaKlaviyo
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Piper the AI SDR by Qualified
    Score8.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConversicaKlaviyo
    Likelihood to Recommend
    9.3
    (95 ratings)
    8.4
    (134 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    9.5
    (4 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (3 ratings)
    Support Rating
    8.9
    (73 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.1
    (49 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ConversicaKlaviyo
    Likelihood to Recommend
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
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    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
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    Pros
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
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    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
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    Cons
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
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    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
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    Likelihood to Renew
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Usability
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
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    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Support Rating
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
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    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Implementation Rating
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
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    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Alternatives Considered
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
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    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
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    Return on Investment
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
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    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers