TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pricing
    ConvertKitMailerLite
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    ConvertKitMailerLite
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    ConvertKitMailerLite
    Considered Both Products
    ConvertKit
    Chose ConvertKit
    MailChimp had too many delivery related problems (this is few years ago). This problems include but not limited to bounce, mails landing in spam and more. MailerLite was advertised as alternative for chimp but they were starting up and I took only because they charged for …
    Incentivized
    Mailerlite
    Chose MailerLite
    Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.

    For everything else, their customization is on par with Mailchimp and …
    Incentivized
    Chose MailerLite
    MailerLite is heads and heels above the others. It is easier to use and allows more subscribers before wanting more money
    Incentivized
    Chose MailerLite
    Better CS even during our free plan, they were hands-on with helping us whenever we needed it.
    Incentivized
    Chose MailerLite
    The cost and flexibility to do what we need is why we went to MailerLite.
    Incentivized
    Chose MailerLite
    We chose MailerLite compared to the other one's listed because of the free live chat on the free tier.
    Incentivized
    Chose MailerLite
    I've researched over a dozen and used a few different email marketing services (I have several websites using email marketing) and have yet to find an email marketing tool offering automation workflows in the free version of the product. Others almost force you to purchase a …
    Incentivized
    Chose MailerLite
    I've used many different email automation tools over the past decade. MailerLite has become one of my favorite tools in the past year as it keeps improving and expanding its features. I've used AWeber for over a decade (and continue to use it) and decided to try MailerLite to …
    Incentivized
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    96%
    Delivers good value for the price
    78 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    95%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    93%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    90%
    Implementation went as expected
    71 Answers
    Features
    ConvertKitMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and MailerLite
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    MailerLite
    8.9
    88 Ratings
    10% above category average
    WYSIWYG email editor9.06 Ratings9.577 Ratings
    Dynamic content8.76 Ratings9.169 Ratings
    Ability to test dynamic content8.76 Ratings7.863 Ratings
    Landing pages8.36 Ratings8.666 Ratings
    A/B testing8.46 Ratings8.854 Ratings
    Mobile optimization9.76 Ratings8.569 Ratings
    Email deliverability reporting9.76 Ratings9.377 Ratings
    List management8.06 Ratings9.376 Ratings
    Triggered drip sequences8.46 Ratings9.151 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and MailerLite
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Dashboards8.36 Ratings6.01 Ratings
    Standard reports9.76 Ratings8.976 Ratings
    Custom reports6.75 Ratings6.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and MailerLite
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    MailerLite
    9.5
    69 Ratings
    15% above category average
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings9.569 Ratings
    Best Alternatives
    ConvertKitMailerLite
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitMailerLite
    Likelihood to Recommend
    8.0
    (6 ratings)
    9.4
    (93 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    9.0
    (3 ratings)
    9.4
    (30 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    User Testimonials
    ConvertKitMailerLite
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    ConvertKit
    No answers on this topic
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Support Rating
    ConvertKit
    No answers on this topic
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations