Coosto vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coosto
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
Coosto is a single solution for social media applications.  Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user-friendly interface and unmatched data quality ensures that many people choose their solutions. The vendor says their product is mainly used for: Customer service via…N/A
Meta Business Suite
Score 7.3 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
CoostoMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoostoMeta Business Suite
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustom Pricing. We look at main application, number of users, etc. API integration, inclusion of offline media, inclusion of geographical data and optional consulting require a small additional fee.
More Pricing Information
Community Pulse
CoostoMeta Business Suite
Features
CoostoMeta Business Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
6.4
14 Ratings
17% below category average
Boolean keyword searches00 Ratings6.59 Ratings
Filtering out noise/spam00 Ratings6.111 Ratings
Sentiment analysis00 Ratings6.711 Ratings
Broad channel coverage00 Ratings6.313 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
7.1
16 Ratings
13% below category average
Content planning and scheduling00 Ratings7.816 Ratings
Audience targeting00 Ratings7.616 Ratings
Content optimization00 Ratings6.813 Ratings
Workflow management00 Ratings6.311 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
6.8
13 Ratings
17% below category average
Automated routing and prioritization00 Ratings6.99 Ratings
Customer interaction histories00 Ratings6.612 Ratings
Bulk actions00 Ratings6.811 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
7.3
16 Ratings
5% below category average
Lead generation00 Ratings7.315 Ratings
Content marketing00 Ratings7.014 Ratings
Paid media management00 Ratings7.715 Ratings
Campaigns and promotions00 Ratings7.113 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
8.0
14 Ratings
4% below category average
Twitter00 Ratings8.34 Ratings
Facebook00 Ratings8.613 Ratings
LinkedIn00 Ratings7.75 Ratings
Google+00 Ratings7.65 Ratings
Instagram00 Ratings8.314 Ratings
Pinterest00 Ratings8.25 Ratings
YouTube00 Ratings7.45 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
7.8
16 Ratings
1% above category average
Campaign success analytics00 Ratings7.916 Ratings
Real-time tracking00 Ratings7.716 Ratings
Competitor analysis00 Ratings7.710 Ratings
Account management
Comparison of Account management features of Product A and Product B
Coosto
-
Ratings
Meta Business Suite
7.5
14 Ratings
6% below category average
Role-based user permissions & privileges00 Ratings7.514 Ratings
Mobile access00 Ratings7.413 Ratings
Best Alternatives
CoostoMeta Business Suite
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CoostoMeta Business Suite
Likelihood to Recommend
10.0
(3 ratings)
7.2
(109 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
6.4
(17 ratings)
Performance
-
(0 ratings)
3.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
CoostoMeta Business Suite
Likelihood to Recommend
Coosto
Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.
Read full review
Meta Platforms Inc
Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.
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Pros
Coosto
  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.
Read full review
Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Read full review
Cons
Coosto
  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive
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Meta Platforms Inc
  • The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
  • Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
  • Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.
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Likelihood to Renew
Coosto
No answers on this topic
Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability
Coosto
No answers on this topic
Meta Platforms Inc
Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.
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Reliability and Availability
Coosto
No answers on this topic
Meta Platforms Inc
I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.
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Performance
Coosto
No answers on this topic
Meta Platforms Inc
There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.
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Support Rating
Coosto
No answers on this topic
Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Implementation Rating
Coosto
No answers on this topic
Meta Platforms Inc
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
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Alternatives Considered
Coosto
Coosto is more powerful than the version of Hootsuite we used.
Read full review
Meta Platforms Inc
Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).
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Scalability
Coosto
No answers on this topic
Meta Platforms Inc
This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.
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Return on Investment
Coosto
  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.
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Meta Platforms Inc
  • Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
  • This is a great platform to build new audiences or grow existing ones.
  • Building audience segments via pixel tracking is a huge win for this platform.
Read full review
ScreenShots

Coosto Screenshots

Screenshot of Coosto Monitoring: Activity & SentimentScreenshot of Coosto Monitoring: AuthorsScreenshot of Coosto Monitoring: Languages & CountriesScreenshot of Coosto Monitoring: Realtime DashboardScreenshot of Coosto Engagement: Feed InboxScreenshot of Coosto Engagement: Respond directly