What users are saying about
7 Ratings
10 Ratings
7 Ratings
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Score 7.9 out of 100
10 Ratings
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Score 5.2 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Kochava

We prefer other attribution platforms other than Kochava, since Kochava has poor visibility, it is not user friendly and does not provide detailed reports
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Kochava
WYSIWYG email editor
Cordial
4.0
Kochava
Dynamic content
Cordial
6.3
Kochava
Ability to test dynamic content
Cordial
6.8
Kochava
Landing pages
Cordial
10.0
Kochava
A/B testing
Cordial
7.0
Kochava
Mobile optimization
Cordial
7.5
Kochava
Email deliverability reporting
Cordial
8.4
Kochava
List management
Cordial
7.5
Kochava
Triggered drip sequences
Cordial
9.3
Kochava

Reporting & Analytics

Cordial
7.0
Kochava
Dashboards
Cordial
8.5
Kochava
Standard reports
Cordial
6.5
Kochava
Custom reports
Cordial
6.0
Kochava

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Kochava

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Kochava

  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
Anonymous | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Kochava

Kochava 3.0
Based on 1 answer
Not user friendly, poor reporting.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Kochava

Kochava 6.4
Based on 2 answers
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Kochava

Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Kochava

  • We have had issues with quality due to the poor reporting
  • Lost several opportunities based on lack of visibility
  • not user friendly dashboard, and therefore harder to use than other common platforms
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kochava

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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