What users are saying about
7 Ratings
19 Ratings
7 Ratings
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Score 6 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Kochava

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Kochava

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Kochava is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    7.5

    Kochava

    75%
    4 Ratings

    Usability

    Cordial

    N/A
    0 Ratings
    3.0

    Kochava

    30%
    1 Rating

    Support Rating

    Cordial

    N/A
    0 Ratings
    5.2

    Kochava

    52%
    3 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    Kochava

    Beneficial
    for creating a quarterly report of top-quality campaign data sources for the
    company's marketing department, integrated with networks and publications.



    It
    is a marketing solution that is being used to manage and analyze data from
    mobile application campaigns.



    You're
    also helping employees accomplish difficult tasks while keeping company data
    protected.
    Pierre Rharib Lamo | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    Kochava

    • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
    Mark Belliard Cheong | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    Kochava

    • Hard to pull reporting
    • often tracking issues, and advertisers seem to have a hard time integrating
    • lack of visibility on many events, and poor fraud detection
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Kochava

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    Kochava

    Kochava 3.0
    Based on 1 answer
    Not user friendly, poor reporting.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Kochava

    Kochava 5.2
    Based on 3 answers
    They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    Kochava

    It is a wonderful option
    with favorable virtues to be applied in the company's marketing process, it
    allows us to obtain information through consultation and analysis, they are attentive
    and friendly when offering their service and support, it also includes
    functions such as a fraud tool for the management of push consent, very useful
    for additional reports in analysis teams, is also competitive because it is
    providing adequate payment alternatives.
    Pierre Rharib Lamo | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    Kochava

    • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
    • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
    • We can also use Kochava's app links and QR codes to boost our conversion.
    • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
    Mark Belliard Cheong | TrustRadius Reviewer

    Screenshots

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