What users are saying about
7 Ratings
7 Ratings
7 Ratings
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Score 7.9 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Opal
WYSIWYG email editor
Cordial
4.0
Opal
Dynamic content
Cordial
6.3
Opal
Ability to test dynamic content
Cordial
6.8
Opal
Landing pages
Cordial
10.0
Opal
A/B testing
Cordial
7.0
Opal
Mobile optimization
Cordial
7.5
Opal
Email deliverability reporting
Cordial
8.4
Opal
List management
Cordial
7.5
Opal
Triggered drip sequences
Cordial
9.3
Opal

Reporting & Analytics

Cordial
7.0
Opal
Dashboards
Cordial
8.5
Opal
Standard reports
Cordial
6.5
Opal
Custom reports
Cordial
6.0
Opal

Project Management

Cordial
Opal
7.9
Task Management
Cordial
Opal
9.1
Gantt Charts
Cordial
Opal
9.1
Scheduling
Cordial
Opal
9.1
Workflow Automation
Cordial
Opal
9.1
Mobile Access
Cordial
Opal
1.0
Search
Cordial
Opal
9.1
Visual planning tools
Cordial
Opal
9.1

Communication

Cordial
Opal
6.1
Chat
Cordial
Opal
4.5
Notifications
Cordial
Opal
9.1
Discussions
Cordial
Opal
4.5

File Sharing & Management

Cordial
Opal
9.1
Versioning
Cordial
Opal
9.1
Video files
Cordial
Opal
9.1
Audio files
Cordial
Opal
9.1
Document collaboration
Cordial
Opal
9.1
Access control
Cordial
Opal
9.1

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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