7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Opal
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings

N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

N/A
0 Ratings
Landing pages

10.0
100%
1 Rating

N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings

N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings

N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

N/A
0 Ratings
List management

7.5
75%
5 Ratings

N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Opal
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings

N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings

N/A
0 Ratings
Project Management

Cordial
Feature Set Not Supported
N/A
7.9
Opal
79%
Opal ranks higher in 7/7 features
Opal ranks higher in 7/7 features
Task Management

N/A
0 Ratings

9.1
91%
1 Rating
Gantt Charts

N/A
0 Ratings

9.1
91%
1 Rating
Scheduling

N/A
0 Ratings

9.1
91%
1 Rating
Workflow Automation

N/A
0 Ratings

9.1
91%
1 Rating
Mobile Access

N/A
0 Ratings

1.0
10%
1 Rating
Search

N/A
0 Ratings

9.1
91%
1 Rating
Visual planning tools

N/A
0 Ratings

9.1
91%
1 Rating
Communication

Cordial
Feature Set Not Supported
N/A
6.1
Opal
61%
Opal ranks higher in 3/3 features
Opal ranks higher in 3/3 features
Chat

N/A
0 Ratings

4.5
45%
1 Rating
Notifications

N/A
0 Ratings

9.1
91%
1 Rating
Discussions

N/A
0 Ratings

4.5
45%
1 Rating
File Sharing & Management

Cordial
Feature Set Not Supported
N/A
9.1
Opal
91%
Opal ranks higher in 5/5 features
Opal ranks higher in 5/5 features
Versioning

N/A
0 Ratings

9.1
91%
1 Rating
Video files

N/A
0 Ratings

9.1
91%
1 Rating
Audio files

N/A
0 Ratings

9.1
91%
1 Rating
Document collaboration

N/A
0 Ratings

9.1
91%
1 Rating
Access control

N/A
0 Ratings

9.1
91%
1 Rating
Attribute Ratings
- Opal is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
9.2
Opal
92%
5 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
10.0
Opal
100%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Opal
- Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
- Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
- High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Director of Digital Marketing
SAP ConcurComputer Software, 5001-10,000 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesOpal
- No publishing capabilities, for the most part.
- No analytics tie-ins.
- Rather pricey.
- Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Verified User
Vice-President in Marketing
Management Consulting Company, 1-10 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Opal
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesOpal
You get for what you paid for. Opal has more features
Associate Community Manager
StarbucksMarketing and Advertising, 5001-10,000 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Opal
- Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
- Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
- I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees