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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A

    PowerReviews

    Score7.8 out of 10
    N/APowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded in 2005 and is based in Chicago.N/A
    Pricing
    CordialPowerReviews
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CordialPowerReviews
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CordialPowerReviews
    Considered Both Products
    Cordial
    No answer on this topic
    PowerReviews
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    CordialPowerReviews
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cordial and PowerReviews
    Feature
    Cordial
    7.4
    5 Ratings
    8% below category average
    PowerReviews
    -
    Ratings
    WYSIWYG email editor4.04 Ratings00 Ratings
    Dynamic content6.35 Ratings00 Ratings
    Ability to test dynamic content6.85 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing7.04 Ratings00 Ratings
    Mobile optimization7.55 Ratings00 Ratings
    Email deliverability reporting8.44 Ratings00 Ratings
    List management7.55 Ratings00 Ratings
    Triggered drip sequences9.34 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cordial and PowerReviews
    Feature
    Cordial
    7.0
    5 Ratings
    8% below category average
    PowerReviews
    -
    Ratings
    Dashboards8.55 Ratings00 Ratings
    Standard reports6.55 Ratings00 Ratings
    Custom reports6.05 Ratings00 Ratings
    Best Alternatives
    CordialPowerReviews
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Trustpilot
    Score6.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bazaarvoice
    Score7.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CordialPowerReviews
    Likelihood to Recommend
    6.0
    (5 ratings)
    7.9
    (18 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    CordialPowerReviews
    Likelihood to Recommend
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
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    PowerReviews
    Any site with e-commerce should have reviews if possible, to give users the confidence necessary to click "add to cart." PowerReviews is easy to implement and has highly customizable display possibilities. I would recommend them to a mid to large enterprise looking for a scalable solution. Small businesses might be able to use a more stripped down tool.
    Incentivized
    Read full review
    Pros
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    PowerReviews
    • PowerReviews does a good job at flagging responses so there isn't anything inappropriate on our website.
    • PowerReviews provides a nice "snapshot" of reviews with an average rating, recommendation percentage, and the main pros and cons. Making it quick and easy for the customer to get overall information.
    • It is easy for customers to leave reviews. There is a good amount of open-ended questions as well as options that customers can choose from. The system is customizable to fit our needs.
    Incentivized
    Read full review
    Cons
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    PowerReviews
    • If you lack basic coding knowledge (or don't have someone on your team to set this up) it may be a bit of a challenge to get started.
    • The backend has a bit of a learning curve to it, but can be worked through easily with persistence.
    Incentivized
    Read full review
    Support Rating
    Cordial
    No answers on this topic
    PowerReviews
    The team over at PowerReviews was always very helpful with us and our customer service team. They responded to any questions we had quickly.
    Incentivized
    Read full review
    Alternatives Considered
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    PowerReviews
    My experience was with simple software like Google My Business, but for some Reviews & Ratings, it was good enough and supplied my demand. Once the Google world is one of the bests environments for initial and small businesses, I think using their tools someway we can sound better. If it's not the case PowerReviews will serve as well.
    Incentivized
    Read full review
    Return on Investment
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    PowerReviews
    • Custom components and PowerReviews API can display positive customer feedback from an element.
    • In return for honest reviews and answers to customer questions, we provide genuine and authentic feedback and let customers strain new products.
    • Syndicated reviews help customers see how products work in real life, which increases trust in our website/business and the products and boosts conversions.
    Incentivized
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.