Cordial vs. Swift Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Swift Digital
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check…
$2,988
per year
Pricing
CordialSwift Digital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialSwift Digital
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe offer different pricing solutions based on individual enterprise needs. You can read more information on our website about our product, or contact us to see which product module is right for you.
More Pricing Information
Community Pulse
CordialSwift Digital
Top Pros
Top Cons

No answers on this topic

Features
CordialSwift Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
10% below category average
Swift Digital
8.8
1 Ratings
14% above category average
WYSIWYG email editor4.04 Ratings8.21 Ratings
Dynamic content6.35 Ratings00 Ratings
Ability to test dynamic content6.85 Ratings00 Ratings
Landing pages10.01 Ratings9.11 Ratings
A/B testing7.04 Ratings9.11 Ratings
Mobile optimization7.55 Ratings8.21 Ratings
Email deliverability reporting8.44 Ratings9.11 Ratings
List management7.55 Ratings9.11 Ratings
Triggered drip sequences9.34 Ratings9.11 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Swift Digital
7.3
1 Ratings
1% above category average
Dashboards8.55 Ratings7.31 Ratings
Standard reports6.55 Ratings7.31 Ratings
Custom reports6.05 Ratings7.31 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Swift Digital
8.8
1 Ratings
19% above category average
Lead nurturing automation00 Ratings9.11 Ratings
Lead scoring and grading00 Ratings9.11 Ratings
Data quality management00 Ratings8.21 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Swift Digital
7.3
1 Ratings
3% above category average
API00 Ratings7.31 Ratings
Best Alternatives
CordialSwift Digital
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialSwift Digital
Likelihood to Recommend
6.0
(5 ratings)
9.1
(1 ratings)
User Testimonials
CordialSwift Digital
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review
Swift Digital
it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.
Read full review
Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
Swift Digital
  • drag-and-drop campaign builder
  • email templates
  • lead scoring
  • Analytics
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Read full review
Swift Digital
  • More email flexibility would be good.
  • Simplify the modules-there is a lot, and it can be overwhelming.
Read full review
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Swift Digital
We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
Swift Digital
  • Better lead quality
  • Has allowed us to close clients quicker.
  • Higher ROI
  • Access to much more targeted customer data
  • Getting used to the software took more time thn anticipated
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

Swift Digital Screenshots

Screenshot of Screenshot of