Coremetrics / IBM Digital Analytics (discontinued) vs. D&B Credit Insights

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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D&B Credit Insights allows an organization to improve their credit score. It is great for companies who already have established credit terms but may not have kept up with improving their D&B scores. Small companies may find D&B Credit Insights challenging because it requires established credit relationships with vendors. It can be challenging to have D&B approve your documentation as a small business.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Tells you if businesses pay their bills: They're really good at providing reports that show how reliably a company pays its debts. This helps you decide if you can trust them as customers or partners.
• They have tools that give you detailed information about businesses, making it easier to find potential customers for what you sell.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Using the correct personal credit score. My score is not right and won't allow me to change it.
• Have more financial options available for businesses that actually need funding. The requirements state we need to make a certain large amount in order to be approved for funds.
• New and slow growing businesses should have business lives of credit automatically.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Best product I've tried

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Very easy to implement and use.

The usability is good but could be better in my opinion. Once you login, the dashboard is great to quickly view things but they could have a better login experience. Overall, I think the usability is fine though as they provide a bunch of information that you can view quickly and easily.

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Never had any issues

It's always available

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Yes very fast load, accurate insights and breaks down details to help it's great

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Very friendly and efficient

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Very easy and understandable

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I would say that D&B Credit Insights in comparable to Equifax Credit Risk and Experian Credit Risk. There is very little that set each apart as all provide vague information related to the credit of your business. All of them lack any specific recommendations for a business owner to improve their business credit standing.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Very easy and accurate information

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Being able to secure favorable terms for business financing has a huge impact on my business. Before building my business credit I had to rely solely on my personal credit and provide a personal guarantee. Now my business is separate and has its own business scores.
• Previously I had to utlize MCA loans and other short term, high interest loans, where now I can qualify for much more favorable terms, lower interest rates, and business credit cards with better perks.

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