Coremetrics / IBM Digital Analytics (discontinued) vs. erwin Data Modeler

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I have had a chance to use few other data modeling tools from Quest and Oracle, but I am most comfortable using erwin Data Modeler. They understand your data modeling needs and have designed the software to give you a feeling of completeness when you are designing a data model.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Reverse Engineering: I love the way we can import an SQL file containing schema meta data and generate ER diagram out of it. This is specifically useful if you are implementing erwin Data Modeler for an existing database.
• Forward Engineering: We use this feature very frequently. Where we do database changes in our physical and logical data models and then generate deployment scripts for the changes made.
• Physical vs Logical Models: I like to have my database model split into physical and logical models and at the same time still linked to each other. Any changes you make to logical model or physical model shows up in the other.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Cost is the single largest barrier to entry with this tool.
• Would like to see a greater variety of export options available for use outside of the tool, for example as a vector graphic.
• Support has been uneven at times.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

I had a lot of experience using erwin Data Modeler for designing data models. I think it's pretty intuitive and easy to use. It has enough features to represent your database requirements in form of a model.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

CA customer support and our account manager have been able to support us with any issues that we have had, from managing our serial keys to issues we logged tickets to resolve. There are aspects of key management that have made it difficult over the years but support usually has worked with us.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Not listed, but I've only used alternatives built into something like the Squirrel SQL editor. That one is semi-functional but lacking many features and, in some instances, just plain wrong. The only pro there is that it's freely available and works over ODBC. I've tried some of the other free ones like Creately but didn't have much success.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It is difficult to assign a monetary value to it. The initial learning curve was fairly long.
• It allows us to have better support documentation.
• It allows ease of communications between functional units.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info