Coremetrics / IBM Digital Analytics (discontinued) vs. Fullbay

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Fullbay has been a game changer for our organization. The the ability to sent approval amount for each service order, causing a red flag if the total goes over that amount and requires you to contact customer for re-approval. Using the customer portal allows the customer to monitor repairs and to also book in a unit for repairs, allowing for fewer phone calls inquiring on status of unit.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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Independently Invited by TrustRadius

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• Fullbay provides communication between departments exceptionally well. Each Department can tell what the other department is doing or needs to do. The flow of the communication is very natural too.
• Fullbay's technical support is top-notch. I have had several instances where I didn't either understand something or couldn't figure out how I needed to accomplish a certain task. I would search their extensive knowledge base which is well laid out. If I couldn't find my answer there, I would just give them a ring. There readily available phone support either had the knowledge on hand or was willing to find out.
• The work flow that Fullbay provides is very natural. We struggled as a shop of 4 techs to find organization & efficiency. Once we started using Fullbay, we found that paperwork became very minimal. We also understood some organizational processes that we had needed were missing. It forced us to start rethinking how our shop was laid out and how we did things. As changes were implemented because of the process FullBay used, we found ourselves becoming more efficient which in turn led to us hiring more techs to turn out more work using the same amount of office personal.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The notification feature inside Fullbay is about the only thing I would say needs improving. There is not an option to set up a text or email notification if a customer leaves a note on a service order. You have to watch the notification area. If you don't look at it regularly you could miss a note from the customer. Not a pitfall, but something that could use improving.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Fullbay is very user friendly, well organized and intuitive. New users have caught on with only a few hours training. Techs are able to navigate thru there service orders with ease, even without a computer background.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Fullbay support is excellent. Front end training was well presented and organized well. As we started using Fullbay support was a phone call or email away. Once training was completed the support team was ready to help with any challenges. If we found a glitch or issue using the program, one email and someone was on it to fix our issues.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Our shop had 4 tech producing 100 ttl hours / week. After implementing and understanding how to use Fullbay, we have been able to increase those numbers to 7 techs producing 250 ttl hours / week. All the while we are still using the same amount of office personal.