Coremetrics / IBM Digital Analytics (discontinued) vs. Heroku Platform

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Heroku is very well suited for startups looking to get a server stack up and running quickly. There is little to no overhead when managing your instances. However, you'll need a background in basic DevOps or system management to make sure everything is set up correctly. In addition, it's easy to accidentally go crazy on pricing. Make sure you're only creating the server instances you need to run the base application and set up an auto-scaler plugin to handle peaks.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Heroku has a very simple deployment model, making it easy to get your application up-and-running with minimal effort. We can focus on our efforts the unique aspects of our application.
• The robust add-on marketplace makes it easy to try out new approaches with minimal effort and investment -- and when we settle on a solution, we can easily scale it.
• Heroku's support is quite good -- their staff is quite technical and willing to get into the weeds to diagnose even complicated problems.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Large price jumps between certain resource tiers (2x Dyno for $50 per month versus Performance Dyno for $250). Free Postgres next jumps to $50 per month.
• Marketing/Branding to non-technical stakeholders. As the years pass, I've had to fight more to convince stakeholders on the value of Heroku over AWS.
• Improve Buildpack documentation. This is one area where Heroku's documentation is fairly confusing.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Heroku is easy to use, services a ton of functions for you out of the box, and provides a means to get a software product off the ground and managed quickly and easily. The tools provide allows a small to medium size org to move very quickly. The CLI tools provided make managing an entire technical infrastructure simple.

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Very easy to implement and use.

Easy to use web based console and easy to use command line tools; deployment is done directly from a GIT repository. What more could you ask for? The one thing that keeps me from giving it a 10 is that custom build packs are almost incomprehensible. We used one for a while because we needed cairo graphics processing. Fortunately, I was able to figure out a different way to do what we needed so that we could get off the custom build pack.

Never had any issues

Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The only issue that I ever have is that about 1 out of 20 deployments (git push) will hang and need to be cancelled and done again.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.

It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Heroku is the more expensive option for hosting compared to some of the cloud platforms we investigated, but it's worth it for us because of the plug-and-play nature of Heroku deployment. We can be up and running in a few minutes and know with precision how much it will cost us each month to run the application, unlike Amazon Web Services where you have to go to great pains to configure it correctly or else you might end up with a shocking monthly bill. Overall, spending the time to configure Amazon Web Services or one of its competitors is likely the more affordable and powerful choice, because you have control over so many specifics of the configuration. But it also requires the burden of continuing to maintain and update your AWS instance, whereas with Heroku they take care of security fixes and platform upgrades. It's a great service and we are happy to pay the extra cost for the value-adds Heroku provides.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It has been critical in seamlessly operating our platform with runs all of our programs.
• It has been impressive with its ability to scale quickly which results in the growth of our work.
• It allows for tracking of different features which allows for quick problem solving which saves us time.