Coremetrics / IBM Digital Analytics (discontinued) vs. Hypersocket

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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HyperSocket is very well suited if the resources and budget are made available. There is not much a learning curve for the IT Department or for those users already familiar with two-factor authentication. There will be some education and training requirements for most end-users as the notifications and general verbiage can be confusing for some. It may also show some exploits within some end-users who are unaware of a notification but will use the email to reset an expired password without thinking twice if it may have been a phishing email or the opposite where an end-user deletes or ignores the expiration email notification expecting it to be spam/phishing.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Self service password resets
• Ability to synchronize a primary account password with secondary accounts
• Flexibility and intuitivness

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Help-Desk functionality similar to OneIdentity Self-Service Password Manager, as it provides additional users that do not require administrative access to assist with managing end-users who may have locked themselves out of HyperSocket Access Manager by forgetting their own security questions.
• Too many features which become unusable and feel like the payment plans are not flexible since it's an all-in-one product with one price. It is not necessarily a bad thing as most subscription-based pricing forces a buyer to pay more for an integral service that is only available on the highest price-plan. You really do get what you pay for, but we found many of our use-case scenarios limited the product.
• This isn't necessarily against the product, just a personal opinion around Multi-Factor authentication which is always primarily driven mobile devices. Not all companies or end-users have access to a multi-factor device, (or in our case, are allowed to have access to a cell phone while servicing members/clients). This creates a shortfall to allow multi-factor functionality to extend to all users unless there are hardware tokens, which can be miss placed or left out more easily as most users don't treat it the same way they would their personal smartphone.

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Independently Invited by TrustRadius

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Nervepoint Access Manager (NAM) has the ability to deal with multiple domains. While ServiceNow at the time we looked at the solution did not (I do not know if it does now). NAM was a more polished, mature product.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• As with any IT Service or Solution, the investment will always be seen as a sunk cost. The only ROI would be the time and resources spent elsewhere rather than with Password Management through an IT Department or similar department. I found that the time spent on password management was about the same, as many users who are frequently forgetting a password are also forgetting their security question & answers.
• There are some positives, as it was able to help manage the bulk of their non-windows passwords or passwords related to another online service. The centralized password manager doesn't feel like a true single sign-on but for most users, it replaces a hand-written copy they have taped to a monitor.
• It can help with automating some of the active directory workflows with its own user provisioning functionality. Took more time to set up than it was to manage on its own.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info