Coremetrics / IBM Digital Analytics (discontinued)
Score 8.9 out of 10
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Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
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IBM InfoSphere Information Server
Score 8.0 out of 10
N/A
IBM InfoSphere Information Server is a data integration platform used to understand, cleanse, monitor and transform data. The offerings provide massively parallel processing (MPP) capabilities.
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SSIS
Score 7.6 out of 10
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Microsoft's SQL Server Integration Services (SSIS) is a data integration solution.
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Pricing
Coremetrics / IBM Digital Analytics (discontinued)
IBM InfoSphere Information Server
SQL Server Integration Services (SSIS)
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
IBM InfoSphere Information Server
SSIS
Free Trial
No
No
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Coremetrics / IBM Digital Analytics (discontinued)
IBM InfoSphere Information Server
SQL Server Integration Services (SSIS)
Considered Multiple Products
Coremetrics / IBM Digital Analytics (discontinued)
I particularly believe that Information Server, especially DataStage, is superior in many aspects to the Oracle Data Integrator tool. Several market analysts such as Gartner and / or Forrester better position DataStage on the Oracle solution.
SSIS
Verified User
Team Lead
Chose SQL Server Integration Services (SSIS)
SSIS is a very basic, developer-oriented ETL tool and while it lacks many of the nice UX features of its competitors it is a powerful tool that comes as a part of SQL Server and, in the hands of experienced developers with domain knowledge, can meet most organizations' ETL …
Coremetrics / IBM Digital Analytics (discontinued)
IBM InfoSphere Information Server
SQL Server Integration Services (SSIS)
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.
As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.
IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
Built in API calls allows for nice report design and automation.
Connection managers for online data sources can be tricky to configure.
Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
Mapping destination using OLE DB command is difficult as destination columns are unnamed.
Excel or flat file connections are limited by version and type.
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure
SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Without this, we would have to manually update a spreadsheet of our SQL Server inventory
We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.