Coremetrics / IBM Digital Analytics (discontinued) vs. IBM watsonx.ai

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I have built a code accelerator tool for one of the IBM product implementation. Although there was a heavy lifting at the start to train the model on specifics of the packaged solution library and ways of working; the efficacy of the model is astounding. Having said that, watsonx.ai is very well suited for customer service automation, healthcare data analytics, financial fraud detection, and sentiment analysis kind of projects. The Watsonx.ai look and feel is little confusing but I understand over a period of time , it will improve dramatically as well. I do feel that Watsonx.ai has certain limitations from cross-platform deployment flexibility. If an organization is deeply invested in a multi-cloud environment, Watson's integration on other cloud platforms may not be seamless comported to other AI platforms.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It allows specialists to apply several base models for specific subtasks in the field of NLP.
• Gives the availability of many models developed for AI enhancement for different solutions.
• Has incorporated functionality for data governance and security to support access to AI tools by multiple users.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• IBM watsonx.ai is expensive than other platforms.
• Limited integraions though it has many but still some tools integrations not there for medical usecase
• Its little difficult to learn as right now not many open reseouces
• Community is not that strong to get any answer

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I still don't have enough experience, but i have seen a lot of demos and i have made some real world scenarios and so far so long every thing looks fine. I was at IBM Think 2025 and IBM TechXchange 2025 and the labs were really usefull and simple to understand.

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Very easy to implement and use.

I needed some time to understand the different parts of the web UI. It was slightly overwhelming in the beginning. However, after some time, it made sense, and I like the UI now. In terms of functionality, there are many useful features that make your life easy, like jumping to a section and giving me a deployment space to deploy my models easily.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I still don't have enough experience, but i have seen a lot of demos and i have made some real world scenarios and so far so long every thing looks fine. I was at IBM Think 2025 and IBM TechXchange 2025 and the labs were really usefull and simple to understand.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

IBM watsonx.ai has been far superior to that of Chat GPT AI. the UI elements prompt responses and overall execution of the AI was much better and more accurate compared to the competition. I can not recommend using this platform enough. Great job IBM. I hope the team behind this project continues to grow and prosper.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

I still don't have enough experience, but i have seen a lot of demos and i have made some real world scenarios and so far so long every thing looks fine. I was at IBM Think 2025 and IBM TechXchange 2025 and the labs were really usefull and simple to understand.

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Invited by TrustRadius (TR) on Vendor's Behalf

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Time saving to set up the infrastructure - without watsonx.ai we would have had to set up everything individually
• The first point translates directly into cost savings
• The compliance aspect was a game changer for us and provided us with the confidence to focus all our efforts only on IBM watsonx.ai

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