Coremetrics / IBM Digital Analytics (discontinued) vs. Microsoft Entra ID

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Overall, the Microsoft Entra ID platform is best utilized by people looking to have one platform that manages all interactions between other platforms. The Microsoft Entra ID platform allows for a seemless SSO integration, and can also integrate with Intune for MDM. Additionally, and probably the most easy to understand integration, is the integration with Active Directory, and controls associated with that.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Application integration is really good for single sign-on and managing identity overall. The correlation with Active Directory on-prem is really good, so we can manage it in a single place. It's easy to manage the users and integrate other Microsoft products. It is the base of everything else.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I would like more risk policy suggestions. I guess that situation where we had outsourced employees in a country where somehow their location was changing too often, that we would have room to go, “Hey, this needs to be a lower risk.” Or maybe having easier options to let people log in when they're deemed high risk. It’s tricky because I feel like it’s really easy to do that wrong, but it’s the main area that I think could be improved. I guess also a little bit tighter administrative integration with other Microsoft products.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.

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Very easy to implement and use.

From a user perspective, 10. From an admin perspective, 7 or 8. From the user perspective, it's very easy to use, but from the admin perspective, there's a lot of things that are not easily clear, testable, or verifiable without just trying a whole bunch of scenarios.

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Never had any issues

There has been a handful of outages but they have been either minimal or rarely severe

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Most training was internally produced

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We've done stuff with Okta for Identity and Duo. Those would probably be the two big ones that I would say that people would recognize and stuff. There's some other smaller players we've talked to, but those are the two big ones that we play with. We're still using it. So, because it was integrated into everything we've already done, it just made it almost indispensable.

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The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.

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Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We are doing a lot of sign-ins and working on it, and it worked quite well. We do have Microsoft support, so yes, we can handle all of the small issues we are sometimes having. But if you want to define it, I would say yes, we like it. Overall positive.

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