Coremetrics / IBM Digital Analytics (discontinued) vs. Microsoft Sentinel

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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What has really impressed me is how Microsoft Sentinel delivers centralised security monitoring across multiple data sources in our enterprise. It has reduced cost of handling large security logs by collecting and analyzing data without friction of managing traditional SIEM infrastructure. It is easy to work to integrate with Azure logs for quick data analysis.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The visual presentation of data is terrific, so including what we had prior to Microsoft Sentinel, it presents data in a much more usable way, so that's been quite refreshing. It's not quite as complex to understand what you're looking at.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• One feature that I would like to see improved is probably the log parsing. I think one of the big things that Splunk does better than Microsoft Sentinel is that it makes it easy to bring in new log streams of arbitrary formats and parse them out into columns and tables. Microsoft Sentinel is a lot more involved, though. It takes a lot more manual work to bring in different log sources and parse them out.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

it does the job reasonably well

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Very easy to implement and use.

Mirosoft sentinel is easy to use once the inital setup is completed.The dashboard and centralized alerts make it simple to monitor security events and investigate incidents.Integration with other microsoft security tool is also helpful.Some advanced features and configurations can take time to understand, but overall it provides good, user-friendly security monitoring.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Microsoft support is one of the highest rated on the market. It has global and multilingual support. Calls can be made over the phone and the solution is virtually instantaneous with the help of Microsoft engineers. It's great!

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Compared to platforms such as Splunk, LogRhythm, and Devo, Microsoft Sentinel’s cloud‑native, consumption‑based pricing model and reduced infrastructure overhead tend to offer better overall cost efficiency. This is especially true for organizations already invested in the Microsoft ecosystem, where Sentinel can deliver strong capabilities with a lower total cost of ownership.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Did not use professional services

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It's probably neutral. We see value, but it's, again, tick that kind of expense stuff. We're getting more insight and value into what is going on in that cloud workspace, but just noting the cost. So it's probably neutral. I'm not directly responsible, so the full kind of return on investment kind of cycle, that's someone else's problem. I'm like the end user. It's my team that will look at the data and look at the output of Microsoft Sentinel. So the ROI, someone else can worry about that.

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