Coremetrics / IBM Digital Analytics (discontinued)
Score 8.9 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
N/A
Microsoft Sentinel
Score 8.7 out of 10
N/A
Microsoft Sentinel (formerly Azure Sentinel) is designed as a birds-eye view across the enterprise. It is presented as a security information and event management (SIEM) solution for proactive threat detection, investigation, and response.
$2.46
per GB ingested
Pricing
Coremetrics / IBM Digital Analytics (discontinued)
Microsoft Sentinel
Editions & Modules
No answers on this topic
Azure Sentinel
$2.46
per GB ingested
100 GB per day
$123.00
per day
200 GB per day
$221.40
per day
300 GB per day
$319.80
per day
400 GB per day
$410.00
per day
500 GB per day
$492.00
per day
More than 500 GB per day
$492.00 + $98.40
per day/plus each additional 100 GB increment
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Coremetrics / IBM Digital Analytics (discontinued)
Microsoft Sentinel
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Specifically for Microsoft Sentinel, it's going to have what's next to no value if you're not on Azure. You have to be in as your customer. If you want greater insight into what is going on in your cloud environment, turn Microsoft Sentinel on, but focus on where you enable it. You're not going to turn it on to see everything because it's not like focus on the areas where you are at risk or you believe you're at risk or something that you're, depending on your environment, do you have multiple subscriptions? Do you have a Microsoft Sentinel subscription that you just turned on, but it's not getting the visibility, and then you can alert on stuff that goes out of trend, etc.?
IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
Strong integration with the Microsoft security ecosystem allows seamless connection to services such as Microsoft Defender, Microsoft 365, and Azure. This makes it easy to bring together identity, endpoint, and cloud signals to support investigation and detection scenarios.
Effective correlation of alerts and incidents in collaboration with Microsoft Defender XDR helps combine related signals into higher‑fidelity incidents. This reduces noise and improves visibility into attack context, making investigations more efficient.
High scalability for data ingestion and processing enables large volumes of security telemetry to be handled efficiently.
The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
Built in API calls allows for nice report design and automation.
I think it's primarily going to be cost, since Microsoft Sentinel uses Microsoft Log Analytics as its base, right? So storing the logs and log retention is very expensive. That might result in users not adopting it as quickly. Second, I think Copilot for security can just do summarization and not many remediation tasks. In the future, we would like to see Copilot create many playbooks, including all box playbooks, to remediate many security issues.
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
The Microsoft Azure Sentinel solution is very good and even better if you use Azure. It's easy to implement and learn how to use the tool with an intuitive and simple interface. New updates are happening to always bring new news and improve the experience and usability. The solution brings reliability as it is from a very reliable manufacturer.
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Microsoft Sentinel excels in cloud-native scalability, Microsoft ecosystem integration, and AI-driven threat detection with UEBA and Fusion rules, offering faster deployment and lower costs (48% cheaper per Forrester) than Splunk, QRadar, Exabeam, SentinelOne, Securonix, and Wazuh. It lags in third-party integrations and syslog parsing. Organizations choose Microsoft Sentinel for its cost-effectiveness, automation, and Microsoft synergy, especially in Azure-heavy environments, though Splunk and Exabeam lead in flexibility and UEBA, respectively.
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
As any cybersecurity product, this has to be more with risk to avoid loss in case of a ransomware that more than relate to a productivity increase. Maybe the impact could be that instead of having people that are checking 24/7 the dashboard, you could implement Sentinel and have less people checking that or people with less expertise. So the saving will be a minor but will be a saving in the cost of your team.