Coremetrics / IBM Digital Analytics (discontinued) vs. .NET

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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.NET is well suited for any general purpose solution to a business problem, though if we are talking strictly the framework version - you have to be more or less tied to Microsoft Windows to run it. If this isn't a problem, then it will be able to address and solve any programming project you have.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Visual Studio is one of the best IDEs and .NET is the best framework to use with Visual Studio.
• There is a large network of support for the .NET framework.
• The .NET framework encompasses a very large area of the programming stack.
• The .NET framework is flexible and can be used for desktop applications or web development.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• .NET is heavily Microsoft Windows oriented, and while .NET core tried to resolve that with MacOS and Linux support, .NET Core is still waiting for wider adoption.
• While free for small projects, additional features for big projects can be a little expensive.
• Can be resource-heavy upon deployment. We continuously have our more senior staff optimize the code of our junior developers for performance. Other languages are a little bit more forgiving in comparison.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

The full .NET Framework is an amazing thing and is very robust. We have used it to create console apps, Windows apps, and online apps. When coupled with Visual Studio, development, testing, building, and deploying our applications has become 100 times easier as compared to doing those things manually before. The automation of this process has helped us push out changes to our applications faster to adapt to the ever-changing business requirements.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

You don't often need to reach out to Microsoft for .NET support. If you do, there are forums and websites that have active Microsoft support folks where you can provide feedback or get help. Microsoft support in general is quite good as well, but not cheap. The best support is from the community like StackOverflow.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

The .NET platform has a much longer and broader history than Laravel, so we chose to go with it as the support will be far superior. Additionally, Laravel is tied to PHP, while you can use multiple different languages in .NET. The additional flexibility that .NET provides in the range of types of applications you can build with it sealed the deal.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• There are few factors we needed for our custom development. Below are each of them. We were able to get a satisfactory outcome for each of these factors which made .NET platform a very good choice in developing enterprise applications.
• Reusability of codes- Microsoft has given many re-usable codes and components in the framework to help developers do their job effortlessly. With the help of default features, developers can create end-to-end solutions and make the business operations more efficient. As codes and components are reusable, .NET reduces development time and if applications take less time to develop, they cost cheaper and you get faster return on investment.
• Easy to maintain- Development cost is one time, but maintenance cost is incurring. .NET apps are easily maintainable, thanks to the configuration settings that can be modified without any need to rewrite the code.
• Deployment is hassle free- Deploying software is always challenging and the most common problem developers face in this process is the existence of multiple DLLs. It’s hard to make sure that all DLLs will co-exist in the same machine. .NET framework solves this problem by allowing different versions of the same DLL to exist side-by-side on the same machine.
• Security- .NET is one of the most secure web and application development frameworks available in the market. As it’s made by Microsoft, you can be absolutely sure about the security measurements. Hackers can never steal valuable data from your website or apps.
• Cross platform friendly- What if you had developed an app for desktop and laptop computers and now after seeing the growth of mobile apps in the market, you want it in mobile version as well? You can easily develop an app that runs on the desktop and PDA without any issue. As you can re-use the codes and utilize the same development environment, your job becomes a lot simpler.

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