Coremetrics / IBM Digital Analytics (discontinued) vs. Notepad++

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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well suited for 1) Coding and Development - Writing and editing code, Quick prototyping and testing of code snippets, Debugging and inspecting code using syntax highlighting and line numbering, 2) web development - Creating and editing HTML, CSS, JavaScript, and other web-related files .Managing and organizing web projects with multiple files and directories. Not suited for - 1) processing huge files 2) graphic designing 3) complex gui designs 3) Data Analysis and Manipulation - Editing and cleaning up text-based data files before importing them into analytical tools. Applying regular expressions to extract, transform, and manipulate data. 4) System Administration and IT - change system configuration file

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Notepad++ allows us to keep open files in tabs. Like in a web browser, these tabs let us access these files quickly and easily. Furthermore, even if we forget to save the files when closing the program or shutting down the PC, Notepad++ retains them in the open tabs when we reopen it.
• Notepad++ supports many different file types. We usually save our files created in Notepad as normal text files, but sometimes as JSON, PHP, and HTML files.
• Notepad++ is lightweight and requires little resources. Using it is snappy and responsive.
• The developer of Notepad++ frequently updates the software with bug fixes, performance improvements and new features.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• UI looks a bit dated.
• Sometimes the number of options are overwhelming and require a quick search to figure out where to locate a particular function.
• Some way to do a diff between files would be great. Still need to resort to another paid app for that - unless it is a buried function I don't know about or there's a plugin for it.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I use it every day for 13 years already and it never disappointed me

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Very easy to implement and use.

There are lot of features to talk about. Especially the usability is good. Everyone can easily to use and user-friendly. Can also update easily. Can also write and execute the programming languages like C, C++ etc. Encoding is also the major feature that helps me a lot and converter as well.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I haven't needed to utilize any support related to Notepad++. I guess this is a good thing because I found it to be quite intuitive. There are almost infinite features you can tweak and plugins you can download but I haven't had to do that because Notepad++ is really good right out of the box.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Notepad for Windows, Microsoft Word...LibreOffice Writer....I have used all of these for code writing and editing. Once again I like the universal feel of Notepad++. Basic Notepad, is just that, basic...and kind of clunky for what it is. This is a cool that I have installed on all my computers and also keep it on a thumb drive if I need it elsewhere.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Productivity has increased for developers.
• It's free so instead of buying a piece of software, you can use this to replace many of them that may only specialize in one thing.
• It gives our developers confidence knowing they have such a reliable, free tool at their disposal.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info