Coremetrics / IBM Digital Analytics (discontinued) vs. Oracle Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Oracle Data Visualization is very effective if used in an enterprise context with huge volumes of data coming from different systems. It supports dashboard and reporting capabilities and is easy to scale. It also allows you to leverage machine learning capabilities to extract hidden data trends. Visualization capabilities are powerful but not so various if compared to other solutions on the market. If you want to present a dashboard to an executive audience and you want to make your dashboards beautiful you must adapt them through PowerPoint.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Available without of the box connectors for Salesforce and oracle Saas Cloud. This is a huge plus for our business since we don't need another middleware solution just for this sake.
• We are able to connect to our on-prem SQL Server database where we have our RMA database and other applications seamlessly without writing custom APIs.
• OAC writes directly into ADW which is another advantage for loading Excel files into ADW after dataflow transformations.
• OAC allows replication of the database from fusion ERP and lets us create subject areas using the data modeler.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• More AI but with human back up.
• Less mumbo jumbo so even IT guys/gals can more easily work.
• More statistics (math) and orientation for those not familiar with it.
• More live as well as virtual (live) show casing of real situations in business.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Scalability and rich integration capabilities. In the future, if we go with Hyperion for the Financial Consolidation and planning purposes -BI integration with Hyperion is going to be much simpler as it has native interface connectivity and even integration capabilities with well known CRM products (Siebel) and ERP Products (Oracle EBS, Peoplesoft, SAP) is going to be easy and straight forward.

Very easy to implement and use.

Great, if you are limited to using it along with other Oracle products; sadly, not if you are integrating with other products, which can be a challenge. It is a great product with tons of functionality and great integration with other in-house platforms. Great visuals and customization for data and analytics to provide decision-making data and analysis.

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Never had any issues

No problems, it's that simple.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Other than anomalies or expected quirks, there were never any earth-shattering delays.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Oracle Analytics Support team is very proactive and I have never had a situation where I had to wait for more than a day or two to get my issues resolved. This is a very big help for us and we appreciate Oracle and its team for guaranteeing that experience.

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Oracle University offers very in-depth training.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

It was a private training site.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

A properly implemented Endeca solution performs extremely well on the largest of datasets and it positions your organization to immediately achieve your ROI.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Oracle Analytics Cloud, is one of the most agile and secure data analysis platforms that according to the budget and the amount of use, you can use the resources you need under the cloud. The Oracle brand is also very well known in this field and can meet all the needs of an organization or industry in any sector.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

We have seen the results of this in our initial research and are not surprised that Oracle does this like it does soo many other things in this area, so well.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We've used OBIEE (or it's previous named product) for over 13 years and it's still the most used tool for BI by the business.
• We moved our largest business system off of Business Object into OBI so we could gain improved performance, reliability, and easier management of metadata.