Coremetrics / IBM Digital Analytics (discontinued) vs. PostgreSQL

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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PostgreSQL is best used for structured data, and best when following relational database design principles. I would not use PostgreSQL for large unstructured data such as video, images, sound files, xml documents, web-pages, especially if these files have their own highly variable, internal structure.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It works well with external data sources and runs on platforms with stable performance.
• Clients can rest assured that their personal information will be safe and secure.
• Many forums discuss setup and usage, and most are free.
• Adding tooling applications to a computer is unlimited.
• PostgreSQL runs on many OS platforms and supports ANSI SQL, stored procedures, and triggers.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Clearer indications on what is the query plan, to optimize the query
• More out of the box, Postgres specific, SQL functions
• It would be nice to have a more visual aid of the relationship between all tables, but possibly this depend more on the UI used

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

As a needed software for day to day development activities

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Very easy to implement and use.

Postgresql is the best tool out there for relational data so I have to give it a high rating when it comes to analytics, data availability and consistency, so on and so forth. SQL is also a relatively consistent language so when it comes to building new tables and loading data in from the OLTP database, there are enough tools where we can perform ETL on a scalable basis.

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Never had any issues

PostgreSQL's availability is top notch. Apart from connection time-out for an idle user, the database is super reliable.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The data queries are relatively quick for a small to medium sized table. With complex joins, and a wide and deep table however, the performance of the query has room for improvement.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

There are several companies that you can contract for technical support, like EnterpriseDB or Percona, both first level in expertise and commitment to the software.

But we do not have contracts with them, we have done all the way from googling to forums, and never have a problem that we cannot resolve or pass around. And for dozens of projects and more than 15 years now.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

The online training is request based. Had there been recorded videos available online for potential users to benefit from, I could have rated it higher. The online documentation however is very helpful. The online documentation PDF is downloadable and allows users to pace their own learning. With examples and code snippets, the documentation is great starting point.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

The online documentation of the PostgreSQL product is elaborate and takes users step by step.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Although the competition between the different databases is increasingly aggressive in the sense that they provide many improvements, new functionalities, compatibility with complementary components or environments, in some cases it requires that it be followed within the same family of applications that performs the company that develops it and that is not all bad, but being able to adapt or configure different programs, applications or other environments developed by third parties apart is what gives PostgreSQL a certain advantage and this diversification in the components that can be joined with it, is the reason why it is a great option to choose.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

The DB is reliable, scalable, easy to use and resolves most DB needs

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Easy to administer so our DevOps team has only ever used minimal time to setup, tune, and maintain.
• Easy to interface with so our Engineering team has only ever used minimal time to query or modify the database. Getting the data is straightforward, what we do with it is the bigger concern.
• It's free. You can't beat that.

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