Coremetrics / IBM Digital Analytics (discontinued) vs. Prometheus

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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This program works from the roots of the problem and creates a professional matrix for each of its users. This will give them more skills and resources to carry out tasks and reduce the difficulties of operating each of the processes of my work, as well as being An ally for the manipulation and operability of all your master data; Prometheus is very easy to recommend since it is a program that fulfills its mission.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Looking at metrics such as the aggregate number of HTTP requests served.
• Understanding how our services are performing in aggregate.
• Easy to deploy within a variety of architectures/environments.
• Open source so new features are added regularly and bugs are fixed in a timely manner.
• Free so there are no licensing restrictions.
• Endorsed by the Cloud Native Computing Foundation.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Customer Service: since this is an open-source tool, customer service is not that great. Generally, you get all answers to your problems in online forums, but in case you got stuck, nobody will assist you in a channelised manner. You will have to find the way out on your own, and it may become frustrating at times.
• More metrics for dashboards shall be added per the application being monitored. Standards metrics will work in most cases but may not in specific applications. Therefore, customised metrics shall be created for some of the industry-standard niche applications.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

It is usable and one can learn if few people in the team are already using it. It can be difficult to understand at the beginning because of non intuitive UI and syntax of the rules. So, I've gone for 7 points as there is some room for improvement in user interface and rules syntax.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Never had to reach out to them.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Highly customized pricing plans to choose from. Lower pricing for the same features compared to competitors. Easy to reach the support team, which provided detailed documentation and helped set up the Prometheus. Monitoring metrics gets very easy after the integration with Grafana. It also has a sophisticated alert setting mechanism to ensure we don't miss anything critical.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We are still working on the ROI
• The ROI mentioned during the purchase has not been achieved, however this could be due to lack of data from our side. 2 years of implementation is too early to calculate and confirm the ROI.

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