Coremetrics / IBM Digital Analytics (discontinued) vs. Qlik Talend Cloud

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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This tool fits all kinds of organizations and helps to integrate data between many applications. We can use this tool as data integration is a key feature for all organizations. It is also available in the cloud, which makes the integration more seamless. The firm can opt for the required tools when there are no data integration needs.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Talend Data Integration allows us to quickly build data integrations without a tremendous amount of custom coding (some Java and JavaScript knowledge is still required).
• I like the UI and it's very intuitive. Jobs are visual, allowing the team members to see the flow of the data, without having to read through the Java code that is generated.
• Dynamically table creation from new source.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Pricing for sure can be the area for improvement.
• Real time processing is slow as compared to other tools like Abinitio.
• While developing batches, it crashes a lot. It may be the issue with me, but I wanted to highlight it.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

We use Talend Data Integration day in and day out. It is the best and easiest tool to jump on to and use. We can build a basic integration super-fast. We could build basic integrations as fast as within the hour. It is also easy to build transformations and use Java to perform some operations.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Good support, specially when it relates to PROD environment. The support team has access to the product development team. Things are internally escalated to development team if there is a bug encountered. This helps the customer to get quick fix or patch designed for problem exceptions. I have also seen support showing their willingness to help develop custom connector for a newly available cloud based big data solution

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

In comparison with the other ETLs I used, Talend is more flexible than Data Services (where you cannot create complex commands). It is similar to Datastage speaking about commands and interfaces. It is more user-friendly than ODI, which has a metadata point of view on its own, while Talend is more classic. It has both on-prem and cloud approaches, while Matillion is only cloud-based.

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Independently Invited by TrustRadius

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It’s only been a positive RoI with Talend given we’ve interfaced large datasets between critical on-Prem and cloud-native apps to efficiently run our business operations.
• 40K+ plots data, covering 1K+ crop varieties.
• 3K+ Customer & their credit data, 3K+ product inventory & pricing.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info