Coremetrics / IBM Digital Analytics (discontinued) vs. SAP BusinessObjects Business Intelligence

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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As mentioned earlier reporting was a big headache for us and the tools we used didn't support large data sets and visualization Performing analytics with such data sets was cumbersome and later post using this SAP BusinessObjects Business Intelligence we were able to correlate different data sets and prepare the dashboard pretty easier which were helpful and easier to understand.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• This software is easy to initially learn, and very powerful in producing reusable reports.
• It is much faster than my company's internal manual queries. The ability to build off of a saved query and share queries to other users is a great positive.
• My favorite part is that you can run queries in the background and it does not interfere with your current work or slow your computer down.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The installation can be very complex and time-consuming, it requires a lot of planning and foresight as to what role the software will play in the organization.
• The software has a relatively large learning curve that takes dedicated users months to get comfortable with, the UI is a bit intimidating for new users.
• SAP could organize their help better, it can be difficult to find dependable solutions to issues via their website and support channels.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

The institution has decided to move in a different direction, and will be using MSBI for reporting. I have been very happy with the Business Objects suite of tools, and will continue to use them heavily until we make the transition.

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Very easy to implement and use.

From a server and client side perspective. the Business Intelligence Platform provides a foundation for all aspects of content development, distribution, analysis, collaboration and self service. Ease of use from targeted content delivery through controlled accessibility. Content exporting in the format of the users choice. Scheduling for internal or external delivery. Public and private folders for secure content access when requied. Web based for viewing on the users device of choice without the need to download additional applications.

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Never had any issues

When we implemented 3.1, we had a tough time managing the system: It took almost a year to stabilize.

With 4.0, we want to roll out to more users, and are holding back because of fears about the performance issue

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the tool (Web Intelligence 4.2) is fast and solid. One issue is a dependability on JAVA for a full feature report creation/edit capabilities (as opposed to limited HTML option). Second, planned end of JAVA support by major browsers (Chrome is already not supporting JAVA applet).

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

SAP has released various versions of SAP BO BI. starting from 3.1 and going to 4.0,4.1,4.2 and latest being 4.3. SAP provides support to these new versions. As new versions keep on coming, support for the very old software goes out of scope from SAP. it is when the different organization plans to get their BO content migrated from a lower version to a newer version. The newer version had definitely added functionality and features which ease the work of users.

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SAP authorized training is best, Please go ahead with it. Even lot of online training options/videos available for self learning

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

I haven't used it or got feedback from the end user.

Content looks to be pretty detailed. Focused on SQL but not BW.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Hire specialists and experienced staff. Mix some beginners so that everyone is not a leader but a learner too. Plan well; architect well; break down implementation in small steps and move towards larger steps. Create a centralized and authorized SAP Business Objects implementation team.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We selected SAP BusinessObjects Business Intelligence (BI) based on price. It can stack up against others in terms of price and honestly, that's about it. Salesforce Commerce does a hell of a better job at handling it. However, in the space of Business Intelligence, SAP can do more, and that's why at the end we went with it

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

SAP BusinessObjects Business Intelligence (BI) Platform supports SOA Service Oriented Architecture. You can start/restart/enable/disable all the servers. You can seamless do load balancing and clustering. It supports all leading application and web server. Supports LDAP SSO integration. People who can work on excel with training they can work on SAP Business Objects Web Intelligence, dashboard, Lumira, Information design tool product suite. Tool is very user friendly and easy to learn and implement

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• By generating and distributing reports in a timely manner, we were able to save millions of dollars for the company which otherwise would not have been visible.
• Almost realtime dashboard, saved the company a huge amount by showing the outages and kept the company from buying a tool to do just that.
• It showed the customers who were not paying the bills and were missing in the system due to some loophole. This was visible by doing reporting on the theft usage of electricity.

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