Coremetrics / IBM Digital Analytics (discontinued)
Score9.1 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
N/A
ReadyAPI
Score6.1 out of 10
N/A
ReadyAPI (formerly SoapUI Pro, LoadUI Pro, and ServiceV Pro) is a REST and SOAP API functional testing tool that enables software developers, QA engineers, and manual testers to work together to create, maintain, and execute complex end-to-end API tests in their CI/CD pipelines without needing to code.
N/A
Pricing
Coremetrics / IBM Digital Analytics (discontinued)
ReadyAPI
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
ReadyAPI
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Coremetrics / IBM Digital Analytics (discontinued)
Coremetrics / IBM Digital Analytics (discontinued)
ReadyAPI
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As stated, we do a LOT of API testing, the swaggerhub import makes it easy to add APIs. This is very well-suited, as well as easy management of the steps/cases/suites inside of ReadyAPI. The one thing I do wish ReadyAPI was better suited for is changes to data, we have a lot of test cases in ReadyAPI and if we make a change to how the backend data is structured, one-by-one adjustments need to be made to the steps. Less appropriate, UI testing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
Built in API calls allows for nice report design and automation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
The only reason this isn't a '10' is because of the cost. This product is definitely meant for organizations who are serious about making sure they invest in the full ecosystem of API design, development, maintenance. But there is a significant cost associated with this investment. and because of this cost (and the non-tangible output for executives), it is a difficult line-item to justify in this post-pandemic environment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SoapUI allows us to combine multiple tests and adhere to the sequence that they need to run in order to complete successfully. It has an excellent GUI design and the reporting mechanism is also very good. It does consume a lot of memory though during concurrent testing
Soap UI has managed to continuously build on it's solid foundation and keep improving by each release. It is by far the most dependable and accurate testing tool out there of its kind. Available via connecting to VM's created as SoapUI test machines give access to it anytime, anywhere practically.
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
To be honest, we didnt had much issues with the support, as there is already plenty of online communities available for help. But if ever there were some minor issues with the membership or the certificates, the tech support was always quick and efficient enough to resolve the issue ASAP
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
ReadyAPI provides intuitive GUI capabilities compared to their own open source product. When compared to Postman, ReadyAPI also supports SOAP based services, which is a saver especially when integrating with legacy or other third party systems.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
It has an excellent GUI design and the reporting mechanism is also very good. It does consume a lot of memory though during concurrent testing. However, I have read that added monitoring tools have been added, which if so the 7 could possibly go to a 8 or 9.
We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info