Coremetrics / IBM Digital Analytics (discontinued) vs. Snagit

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I have recommended Snagit several times. Discussion of screenshot programs is not something that often arises often, in my work environment. When such a situation does arise, I make it clear that Snagit is my go-to solution for anything related to screenshot capture. It opens the captured image directly into an editor window for quick and easy manipulation.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Being able to take screen captures quickly and with just a keystroke is a prime feature. I took several screenshots just yesterday to show folks, which saved me from taking the time to meet with [...] everyone.
• Obviously recording and sharing video is Snagit's strength. It does this as well as any product I have used. It is not an editor but there are a lot of capture features that cover just about any situation.
• One great feature that Snagit has is the ability to pull text from a capture. We don't use this a lot but when it is needed it is a huge time saver.
• The settings and tools within Snagit are intuitive and easy to find.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Image merge - I wish there was an easier way to merge two images in one.
• Scrolling capture - even though this is one thing I love, sometimes the text gets wonky when I use this feature.
• The shortcut - this feature feels super unnecessary. And it can be annoying when every time I move my mouse to the right of the screen it pops up.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I think that the tool is excellent for what it is being used for. I particuarly like the ability to capture content from the screen whilst using the scroll wheel on my mouse. It is very annoying when your try to capture something with grab and you can't scroll which leads to multiple images

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Very easy to implement and use.

It's button centric for easy access to every feature. Everything allows undo! It works like any other standard Windows application. Everyone can be a professional without having to select every feature yourself by using the built in styles with just one click of a button in most cases. Every button is clearly labeled too.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I've actually never had to contact support as the tool is easy to use. One aspect is that they upgrade and send email notifications of the upgrades. They don't charge extra for upgrades and their enhancements fall in line with the way we use the tool. We haven't had to submit any upgrade requests as the tool already does what we need it to do.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It's a simple next next finish install. The SnagIt Library in the user profile should probably be backed up to make sure they have access to their old screen captures. We frequently will go back to previous captures and add context bubbles etc. when software changes to show the "old" vs "new". Also, go to SnagIt's website and download the additional Stamp Sets for the user. These are terrific. I wish there was one download to get them all, but you have to download and install them one set at a time. It's worth it - especially for training how-to's.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Windows free snipping tool - Con: had to save each screen shot before I could take another screen shot and couldn't draw nice circles/rectangles around the area of the screen shot to bring attention. Chrome plugin options - Con: editing tools were lacking.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Snagit isn't a very expensive product in general so it has been a huge ROI for us
• It saves me countless amounts of time each day
• I'm able to share instructions much easier and allows for more time spent on other tasks

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